Marketing Manager

Base Salary: €60.000 - €75.000 Coverflex started with a simple observation: work changed, but compensation didn’t. A few founders looked at how people were being paid across Europe—rigid salary structures, fragmented benefits, systems that were complex for HR and often meaningless for employees—realised the model simply hadn’t kept up with modern work. What began in Portugal as a small team trying to fix a broken compensation system quickly grew into one of the most ambitious compensation platforms in Southern Europe. Today thousands of companies use Coverflex to manage benefits, meal allowance, insurance, and flexible compensation through a single platform. Key Information Role: Marketing Manager Seniority Level: Intermediate Type: Individual Contributor Languages: English (main) / German (C2/native) Main Tools: HubSpot, Webflow, Notion, Figma, Analytics tools, Claude Location: Remote (Germany) Compensation Base Salary: €60.000 - €75.000 Equity: Yes – Stock Options under our Equity Incentive Plan Contract Type: Permanent Your Impact You’ll build Coverflex’s marketing presence in Germany from zero—brand, content, and organic pipeline. Your mission is to establish credibility, generate demand, and support market entry in one of our most strategic and complex markets. Success will be measured after 90 days by: Delivered German market launch readiness (website, content, sales materials) Established initial brand presence (PR, community, events) Started generating inbound pipeline from organic channels How We’ll Measure Success Market launch readiness (website, SEO, content, events) Brand presence in Germany (PR placements, community visibility) Organic pipeline generation (MQLs, SQLs, attribution to content/SEO) Challenges of the Role Starting from zero: no brand, no SEO, no media relationships Operating in a high‑trust, high‑complexity market with strong regulatory context Dealing with methodical and sceptical buyers Balancing local ownership with global alignment High autonomy with accountability for outcomes Must‑Have Qualifications Native or fully fluent German with professional English 5+ years in B2B marketing (SaaS, HR tech, or fintech preferred) Proven experience working in the German market Strong writing skills in German (native‑level storytelling) Experience owning organic channels end‑to‑end (SEO, content, PR, events) Website management experience (content, landing pages, analytics) Ability to move between strategy and execution Proficient with AI tools in daily workflows Nice‑to‑Have Qualifications Knowledge of the German benefits landscape (e.g., Sachbezug, bAV, etc.) Familiarity with HR tools ecosystem (e.g., DATEV, Personio) Experience launching a brand or market from scratch Existing network in German HR / Finance communities Experience with Webflow or similar CMS Desired Personal Traits Builder mindset: energized by starting from zero Locally sharp: deep understanding of German buyer mindset Outcome‑driven: think in pipeline, not just content output High ownership: set priorities and move without waiting for direction Execution‑focused: move fast while maintaining quality AI‑native: use AI as a core tool to think, create, and ship faster Potential Frustrations Prefer optimising existing systems instead of building new ones Need fully defined processes before starting Focus on activity instead of outcomes Treat localisation as translation instead of adaptation Work in isolation and avoid cross‑functional collaboration Skeptical about adopting AI tools Equal Opportunity We hire for impact and potential, not pedigree. We welcome applications from people with non‑linear careers, career breaks, caregiving gaps, and those changing fields. No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground. #J-18808-Ljbffr Coverflex