Senior Global Events Manager

Senior Global Events Manager

The Senior Global Events Manager owns the global events strategy and portfolio, translating corporate priorities into an integrated, repeatable, and ROI-positive events program. This role serves as the global architect and operator for key engagement moments - including WatchGuard's Partner Conference, Sales Kickoff, multi-city roadshows, and tier-one industry conferences - driving consistent brand expression, measurable pipeline impact, and operational excellence across regions.

This leader sets the global standard for how events are planned, executed, measured, and optimized - balancing strategic vision with hands-on program leadership and cross-functional alignment.

A Day in the Life

You begin the day reviewing the global events calendar, budget health, and regional submissions. You align Sales and Marketing leadership on upcoming Partner Conference theme and agenda, review creative progress on event assets, and unblock timelines for active roadshows.

Midday, you deep dive event performance dashboards—spotting where to double down, where to course-correct, and where to cut—coaching regional teams on pre-, during-, and post-event best practices. You partner with Product Marketing and Comms on messaging consistency and ensure all programs are properly instrumented through the marketing tech stack.

You close the day aligning new industry sponsorships to brand amplification goals, confirming measurement plans, and ensuring global visibility and reporting accuracy across stakeholders.

Scope & Impact

• Global stewardship: Sets the events architecture, governance, messaging frameworks, and reporting cadence that scale across geographies.
• Cross functional leadership: Partners with Sales, Field Marketing, Product Marketing, Content/Creative, RevOps, and Regional Leaders to ensure one global plan with localized execution.
• Results ownership: Defines success, instruments measurement, and delivers monthly outcomes—pipeline, influenced revenue, sourced leads, engagement quality, and event ROI.

Global Events Strategy & Governance

• Own the global events strategy, architecture, and portfolio (event types, tiering, timing, and success criteria).
• Build and maintain the corporate "must-do" events calendar aligned to annual business priorities.
• Establish governance, standards, and approval processes through the Global Events Council.
• Continuously optimize the portfolio—recommend where to scale, refine, or discontinue based on ROI and brand impact.
• Provide clear pre-, during-, and post-event guidance, including messaging frameworks, content journeys, and follow-up plays.

Executive Producer & Lead Project Manager

• Serve as executive producer and lead project manager for Partner Conference and Sales Kick Off.
• Own end-to-end delivery: scope, timelines, budgets, risk management, and stakeholder communication.
• Partner with Sales and Marketing leadership to define themes, agendas, and content tracks aligned to annual priorities.
• Ensure global consistency in brand, production quality, and attendee experience.
• Lead development of core assets (registration, email, landing pages, toolkits, and post-event nurture).
• Coach regional teams on execution discipline, staffing, timelines, and best practices.

Global Roadshows & Regional Programs

• Define global roadshow strategy including themes, content pillars, asset kits, and measurement plans.
• Support regional execution across venues, logistics, staffing, and localization.
• Consolidate and report performance across regions; surface insights and recommendations.
• Serve as lead project manager for select high-impact regional industry events as needed.
• Event Brand, Messaging & Assets
• Enforce consistent brand expression across all owned and sponsored events.
• Partner with Content and Creative to deliver a focused, high-quality set of approved event assets and templates.
• Deliver "Event-in-a-Box" kits to support field and partner-led execution.
• Define and maintain a multi-year view of priority brand-building events.

Event Operations, Enablement & Best Practices

• Own the global events playbook, including checklists, run-of-show templates, QA, and contingency planning.
• Define project management standards, tools, and operating rhythms.
• Enable teams on pre-, during-, and post-event execution and lead management.
• Track event innovation, pilot new vendors or technologies, and scale proven improvements.

Measurement, Reporting & ROI

• Define success metrics by event type (pipeline, influenced revenue, meetings, engagement quality, ROI).
• Standardize campaign reporting, dashboards, and monthly performance rollups.
• Ensure data hygiene and consistent measurement across regions.
• Translate insights into action with clear scale, optimize, or cut recommendations.

Qualifications

• 10+ years in B2B marketing with 6+ years leading field and events programs; experience managing global or multi-region portfolios.
• Channel/Partner marketing expertise, with a deep understanding of the Manage Service Provider (MSP) market.
• Proven executive producer and project manager for large internal conferences, multi-city roadshows, technical trainings, and tier-one industry events.
• Strong command of PM tools, marketing automation and CRM (e.g., Marketo, Salesforce), event/webinar platforms (e.g., Cvent, Go-to-Webinar, Swoogo), and analytics/dashboarding tools (e.g., Tableau).
• Demonstrated success in budget ownership, vendor negotiation, and data-driven decision making.
• Bachelor's degree in Marketing, Business, or equivalent experience; advanced degree a plus.
• International experience, with a focus on the Manage Service Provider (MSP) market.
• Willingness to travel globally (20–40%) based on event calendar.

Key Attributes

• Strategic Operator: Thinks at the strategic layer, while executing with precision.
• Executive Presence: Comfortable influencing senior Sales and Marketing leaders.
• Results-Oriented: Obsessed with measurable impact, ROI, and continuous optimization.
• Disciplined Builder: Establishes standards, governance, and repeatable processes.
• Coach & Multiplier: Elevates regional teams through enablement and clear expectations.
• Brand Steward: Protects consistency, clarity, and market repetition across all moments.
• Steady Leadership in the Moment: Brings clarity and confidence when timelines compress and stakes are high, especially during live events and executive-facing programs.