Director, GTM Effectiveness & Execution

Job TitleDirector, GTM Effectiveness & Execution Job DescriptionThe Director of GTM Effectiveness & Execution is accountable for turning growth strategy into consistent, repeatable revenue execution across regions and motions. This role owns how GTM strategy shows up in the field, defining executable GTM motions, ensuring frontline and manager adoption, and driving measurable improvements in productivity, pipeline performance, and revenue outcomes. Success is defined by how effectively sellers and managers execute the right behaviors in the moments that matter, and the impact that has on revenue; establishing GTM effectiveness as a revenue execution engine and not a support function. Key ResponsibilitiesKey Responsibilities

• Convert growth priorities into clear GTM motions, role specific execution expectations, and sequenced plays that sellers and managers can execute in live deals.
• Define how we sell and when in close partnership with Product Marketing and Growth, ensuring strategy moves beyond messaging into execution.
• Partner directly with sales and regional leaders to embed GTM execution into day to day operating rhythms.
• Equip sales managers with clear inspection points, coaching standards, and reinforcement expectations that turn strategy into sustained behavior change.
• Own accountability for field activation, execution quality, and sustained adoption.
• Be accountable for measurable performance improvements tied to GTM execution, including:

o Time to productivity and ramp o Funnel progression and conversion at critical stages o Execution consistency of priority GTM plays o Pipeline and ARR impact

• Lead and develop a team of GTM Effectiveness leaders and SMEs aligned to regions, motions, and products.
• Act as a connective leader across Growth, Product, PMM, Sales Operations, and Regions.
• Provide clear, data backed recommendations to senior leadership on priorities, trade offs, and execution risks.

Required Experience & Skills

• 10+ years in sales enablement, GTM execution, sales enablement, or commercial operations.
• Proven experience driving measurable revenue outcomes through execution.
• Strong people leadership experience leading cross functional teams.
• Deep understanding of B2B SaaS GTM motions.
• Ability to influence senior stakeholders and drive accountability.

Perks? We have plenty.

• Competitive salaries that landed us top 5% of similar sized companies (according to Comparably)
• Comprehensive health, dental and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
• 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
• Library of on demand career development options and ongoing training offerings

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FunctionRoutes to Revenue CountryUnited States Office LocationAtlanta Work Place typeHybrid AdvertWorking at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage: sage.com/en-us/company/careers/working-at-sage/Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpncWe celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at View email address on us.fitly.work. Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/