Senior Marketing Manager

Senior Marketing Manager

The Tie Bar is known for premium menswear, offering an extensive assortment of ties, accessories, and tailored essentials. Through thoughtful design and quality craftsmanship, we help customers build a polished wardrobe with confidence—your ultimate wingman for showing up sharp, stylish, and ready for any moment.

We're looking for a Senior Marketing Manager to lead brand and channel marketing initiatives that drive customer acquisition, engagement, and revenue growth. In this role, you'll partner closely with the Associate Creative Director, merchandising, ecommerce, and performance marketing to bring seasonal campaigns, product launches, licensed collaborations, and brand events to life.

If you're equally comfortable shaping a seasonal marketing calendar, developing creative campaign briefs, analyzing performance, and leading cross-channel launches across paid, email/SMS, and onsite, we'd love to meet you.

You'll:

• Develop and lead seasonal and always-on marketing plans that drive traffic, conversion, and customer growth
• Partner with the Associate Creative Director to align messaging, campaign strategy, and go-to-market plans
• Collaborate with merchandising, product, and ecommerce teams on launches, promotions, and licensed collaboration opportunities
• Act as the primary point of contact with centralized teams managing paid media, retention (email/SMS), and site merchandising
• Leverage performance data and customer insights to optimize campaigns and inform testing strategies
• Support go-to-market strategy for licensed collections, brand partnerships, and experiential events
• Own the marketing calendar, ensuring campaigns and collaborations are delivered on time and on brief
• Develop briefs, presentations, and post-mortem recaps to communicate plans, results, and learnings to stakeholders

What We're Looking For

You're a strategic, hands-on marketer who understands that great marketing is both data-informed and creatively compelling.

You bring:

• 5–8 years of experience in marketing, preferably within DTC, fashion, accessories, or lifestyle brands
• Strong understanding of digital marketing channels, including paid media, email/SMS, ecommerce, and social
• Experience working cross-functionally with creative teams and performance marketing teams
• Proven ability to analyze data, generate insights, and translate findings into actionable strategies
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication and stakeholder management skills

Bonus Points If You...

• Have experience supporting or leading brand partnerships, licensed collaborations, or event marketing initiatives
• Have experience with marketing analytics tools and ecommerce platforms
• Have a passion for men's style, occasion dressing, and accessible fashion

Why You'll Love This Role

This isn't a campaign-execution-only marketing position.

You'll have the opportunity to shape seasonal strategy, partner directly with creative leadership, and help launch collaborations and events that expand The Tie Bar's reach and cultural relevance. You'll own the marketing calendar from planning through execution while helping grow a brand with a loyal, established customer base.

If you're energized by connecting strategy, creativity, and data to build a brand customers trust, we'd love to meet you.

Who We Are

The Digital Stronghold is a portfolio of five brands spanning performance athletics and everyday style, including Taylor Stitch, The Tie Bar, Boston Scally, Pedal Mafia, and Glade Optics. Each brand has its own loyal community and distinct point of view, and together they cover a broad range of how men live, perform, and dress.

We are creators, builders, and collaborators. We believe in design-led thinking, thoughtful storytelling, and delivering products and experiences that our consumers truly love.

Our Values

• Own the Outcome
• Move with Purpose
• Speak Truth, Listen Fully
• Learn and Share
• Drop the Ego
• Build for the Long Haul

Location: Chicago, IL (Hybrid) — on-site, as needed with flexibility for remote work based on business needs

Travel: <15%

Ready to lead marketing that moves a brand forward? Apply today, we can't wait to see what you'll build!