Marketing Coordinator

Company Overview

Melroc Group is a Rochester, New York-based family office where the entrepreneurial spirit continues to drive us to be better and achieve more. Our investment focus is on mid-market businesses and commercial real estate development. With a value-additive, owner’s mentality approach, we work alongside management teams to accelerate growth through innovation, improved processes, and human capital development. Our culture is fast-paced, collaborative, and passionate about achieving successful outcomes.

Position Overview

The Marketing Coordinator position with Melroc Group will support a diverse portfolio of businesses, from established industry leaders to cutting-edge startups. This role will be a Brand Ambassador, managing our website and social media presence, amplifying our brand awareness, and helping us take the Melroc Group to new heights. It will also oversee the marketing efforts for one of our exciting equipment rental companies that is scaling fast, diving into strategic and creative marketing initiatives to support the sales efforts and the brand opening in new markets across the Northeast.

As the Marketing Coordinator for the Melroc Group, you will coordinate and execute the company’s marketing activities across several markets. You will be responsible for assisting in the creation and execution of omnichannel marketing, advertising, and communications, including, but not limited to, the creation of printed collateral, copywriting, social media, event coordination, and creation of any other documents or activity related to Marketing and Brand Ambassadorship for Melroc member businesses.

Key Responsibilities

Brand Ambassadorship

• Promote Melroc Group to networks through the company's website, social media, and events.
• Embody the corporate identity of Melroc Group and promote its values, ethics, and opportunities in its member businesses.
• You will use your ability to use promotional strategies that will strengthen the customer-product-service relationship.
• Espouse the Melroc Group business methodology to support recruitment of aligned key players for member businesses.
• Manage the brand image throughout the organization, set guidelines, and maintain them.

Digital Marketing and Communications

• Post content, monitor activity, and increase followers on all social media platforms to promote products and the company to end users.
• Prepare and write blog articles and case studies for print and online publication.
• Assist in the creation of video content and distribution.
• Ensure the marketing documents folder is current and has an accurate historical record of actioned activities for future reference.
• Develop marketing collateral (i.e., brochures, internal and external newsletters, and presentations), including briefing, copywriting, working with graphic designers, proofing, and obtaining approval.

General Organizational Duties

• Attend all meetings relevant to marketing activity and keep meeting minutes.
• Keep the marketing and project budgets accurate and up to date.
• Respond promptly to colleagues, service providers, and portfolio companies regarding regular and ad-hoc inquiries.
• Work as a team and not be afraid to ask questions or seek additional assistance when a question arises that you are unsure about.
• Confidentiality is paramount. Any breach of trust will be regarded seriously and addressed appropriately by senior management. All employees of Melroc Group are required to sign a confidentiality agreement.

Skills & Requirements

• Bachelor’s degree in Marketing or a related field(desired but not essential).
• Knowledge of marketing practices, including briefing, print production, copywriting, and driving leads.
• Experience managing social media accounts and email marketing.
• Proficiency in Microsoft Office applications.
• An upbeat, positive attitude with a strong drive to learn.
• Possess resilience, perseverance, and people skills to gather information, follow up and get sign-off.
• Excellent written/verbal communication and presentation skills.
• Strong attention to detail and high level of accuracy.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Professional personal presentation and willingness to be a brand ambassador.
• Honest, trustworthy, and able to strictly maintain sensitive, confidential information.

What We Offer

• Medical, dental, and vision health plans with generous employer contributions.
• Supplemented health savings account (HSA).
• Vacation, PTO, and 10 paid holidays per year.
• Opportunity for advancement based on performance, personal growth, and cultural fit.
• Work with a team-oriented culture that supports continuing education and career growth.
• Strong support for volunteer, community, and industry involvement.