Planner, eCommerce (TNF AMER)

E-Commerce Planner

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

The E-Commerce Planner for TNF AMER DTC is responsible for in-season sales, margin, and inventory planning for the digital channel, ensuring financial targets are achieved while delivering a premium, seamless online consumer experience. This role owns the financial forecast, Open-to-Buy (OTB), and trading plans for e-commerce, partnering closely with E-Comm Merchandising, Site Ops, Marketing, Allocation, and Analytics teams. The Planner balances growth, availability, and profitability by leveraging data-driven insights to optimize sell-through, inventory health, and promotional effectiveness while supporting digital brand and consumer strategies.

This role will operate on a hybrid schedule out of our HQ in Denver, CO 3 days a week.

What You'll Do:

• Own and manage e-commerce sales, inventory, and margin forecasts at multiple levels, identifying risks and opportunities to maximize digital performance.
• Manage e-commerce Open-to-Buy, reconciling receipts, sales, markdowns, and inventory on hand, and re-forecasting based on real-time performance and demand signals.
• Contribute to daily and weekly business reviews, driving actions around pricing, promotions, inventory depth, and flow to optimize conversion, sell-through, and profitability.
• Partner with E-Commerce and Marketing teams to plan, forecast, and evaluate promotions and markdowns, ensuring alignment with financial targets and brand strategy.
• Work closely with Merchandising, Supply Chain, Digital Experience, and Analytics teams to ensure inventory availability supports online storytelling, launch moments, and peak events.
• Translate complex data into clear insights, scenarios, and recommendations for leadership and cross-functional partners.

What You'll Need:

• Bachelor's degree in business, Finance, Merchandising, Analytics, or a related field preferred
• 35+ years of experience in retail or e-commerce planning, forecasting, or financial analysis
• Strong analytical skills with the ability to manage large, dynamic data sets
• Deep understanding of demand forecasting, OTB management, and digital retail KPIs
• Advanced Excel skills and experience with planning and analytics tools, with a willingness to learn and adapt to new AI processes.

• Experience planning within a DTC e-commerce environment
• Understanding of digital metrics such as conversion, traffic, AUR, and sell-through
• Strong communication skills and comfort influencing cross-functional partners
• Ability to operate in a fast-paced, test-and-learn environment

Hiring Range: $73,440.00 USD - $91,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on click.appcast.io. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.