General Manager

General ManagerThe General Manager is responsible for leading overall business operations and driving scalable growth, with a focus on expanding revenue from $10M to $20M. This leader oversees approximately 16 direct reports and is accountable for sales strategy, key account development, operational efficiency, and overall financial performance (P&L). The ideal candidate is a proven sales leader with a background in electrical engineering and demonstrated business acumen.Key Responsibilities:Sales LeadershipDevelop and execute strategic sales plans to meet revenue targets and grow market share.Identify and cultivate new business opportunities while expanding relationships with existing clients.Collaborate with marketing and technical teams to align messaging and solution development with customer needs.Oversee pricing strategies, proposals, contract negotiations, and closing of high-value deals.Actively contribute to the quoting process and provide final approval on major opportunities to ensure alignment with margin goals and customer expectations.Business OperationsLead day-to-day operations of the business to ensure efficiency, quality, and customer satisfaction.Coordinate with design, engineering, production, and project management teams to meet client deadlines and technical requirements.Establish and track KPIs for operational excellence, including lead times, quality, and resource utilization.Engineering OversightLeverage engineering expertise to support complex customer projects, provide technical sales support, and review designs for feasibility and compliance.Collaborate with the engineering and production teams to ensure alignment between sales commitments and manufacturing capabilities.Financial & Strategic ManagementMonitor company's P&L, develop budgets, forecasts, and performance metrics to drive profitability.Analyze financial and operational data to identify opportunities for improvement and growth.Report on business performance to executive leadership, providing strategic input and actionable recommendations.Qualifications:Bachelor's degree in related fieldMinimum 7–10 years of combined experience in technical sales and operations leadership roles.Industrial distribution experience preferredDemonstrated success in leading a sales team and growing revenue through strategic initiatives.P&L experience with a track record of improving margins and operational efficiency.Strong communication, leadership, and negotiation skills.Ability to thrive in a hands-on, fast-paced, customer-focused environment.Ability to travel to customer locations, tradeshows, or vendor meetings (up to 15–20%).