Digital Marketing Manager

Quota is the floor here, not the goal, and JCPenney's Digital Marketing Manager is expected to leave it far behind. Here's the long and short of it — JCPenney pays $95,000 - $152,000, trusts your 7 years, and lets you own the sales marketing call. Key Responsibilities Partner with Semrush specialists to align content with demand-generation goals Set and monitor KPIs tied to revenue, retention, and acquisition cost Pitch JCPenney at $95,000 - $152,000 value without apologizing for the price Chase the sales marketing whitespace no rep in CA has worked Draft the cold-outreach copy that survives a manager buyer's inbox Own the funnel from first click to closed-won, top to bottom Coordinate cross-functional launches with creative, product, and operations What You'll Bring Willingness to relocate to Victorville, CA, or to make remote work Fluency in Link Building earned the hard way, not just from a tutorial 8+ years building trust the slow, unglamorous way A JCPenney mindset: scrappy today, scalable tomorrow Cross-functional ease, from Semrush engineers to People Management marketers Since day one, JCPenney has been on an empathy-led mission to reshape sales marketing from its base in Victorville, CA. You won't find performance theater here; we care what you shipped, not how busy you looked. We value work-life balance, so expect $95,000 - $152,000, flexible hours, paid sabbaticals, and a supportive mentoring program. Join the people at JCPenney who chose interesting work over a comfortable rut. #J-18808-Ljbffr