Senior Digital Designer - Paid Media

Senior Digital Designer - Paid Media Softline Solutions Glendale, California, United States Design About Softline Solutions Softline Solutions is a full-service digital marketing agency that helps small and mid-sized businesses grow online by increasing visibility, generating leads, and boosting sales. We build tailored, data-driven campaigns for household brands like Closets by Design , Closet World , and Brio . Our philosophy is simple: we focus on measurable growth , not buzzwords. We manage everything from strategy to execution, ensuring our clients see a direct impact on their bottom line. About the role We are looking for a high-output, performance-driven Senior Digital Designer to serve as the primary Individual Contributor (IC) within our creative pod. Reporting directly to the Associate Creative Director, you will be the engine behind our paid media and social creative efforts. You aren’t just a "pixel pusher" as you are a visual strategist who understands that a beautiful design is only successful if it converts. You thrive in a high-velocity environment where data dictates the next design move, and you are eager to use cutting‑edge tools (including Gen AI) to stay ahead of the curve. What you'll do High-Velocity Execution: Design and produce high-performing static and motion assets for Meta, TikTok, Google Display, and other paid channels. Performance Iteration: Take winning concepts and "break" them into dozens of iterative tests (headlines, CTAs, hooks, and visual styles) based on real-time performance data. Gen AI Integration: Actively use Generative AI tools to accelerate your workflow, from rapid prototyping and image generation to enhancing creative assets. Data-Driven Design: Participate in weekly performance reviews to understand "the why" behind ad wins and losses, then translate those insights into your next round of creative. Platform Mastery: Stay on the pulse of social trends, ensuring every asset is "thumb-stopping" and formatted natively for the platform it lives on. Collaboration: Work hand-in-hand with the ACD and marketing team to ensure brand consistency while pushing the boundaries of performance creative. Qualifications Experience: 5+ years of professional design experience, ideally within a fast-paced agency or performance-heavy in-house team. Social-First Mindset: You live and breathe social media formats. You know what makes a user stop scrolling on TikTok vs. Instagram. Technical Toolkit: Expertise in Adobe Creative Suite (Photoshop, Illustrator, Premiere/After Effects). Proficiency in Figma for collaborative design and prototyping. Gen AI Integration: Demonstrated ability to leverage Generative AI (Adobe Firefly, Gemini, and node-based workflows like ComfyUI) to accelerate asset production, enhance image fidelity, and rapidly prototype creative concepts. Portfolio: A strong portfolio showcasing high-conversion paid media assets. Bonus points for case studies showing creative iterations based on A/B test results. Agility: Ability to manage multiple brands and deadlines without breaking a sweat. You take full ownership of your timelines and project health. Note to Applicants: Please include a link to your portfolio. We are looking for designers who can demonstrate how their creative decisions led to measurable results. The pay range for this role is: 75,000 – 120,000 USD per year (Softline HQ) #J-18808-Ljbffr Softline Solutions