Marketing Specialist

Join Our Team! Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a vast fleet, our expertise and service are what truly distinguish us from the competition. We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees. As a highly successful national company, we are constantly looking for talented individuals to support our growth. Position Responsibilities Execute marketing programs aligned to GTM strategies for enterprise initiatives, customer segments, end markets, and account-based programs. Support the development and launch of programs that drive awareness, engagement, and pipeline growth. Liaise with marketing department stakeholders to identify and implement the most appropriate content strategy and channel mix. Coordinate the creation, production, and distribution of marketing assets, sales enablement collateral, and operational materials — including flyers, direct mailers, banners, media ads, and social content. Maintain project plans and coordinate cross-functional inputs to drive on-time, on-brand initiative launches. Support intake, documentation, and workflow processes to ensure consistency and scalability. Cross-Functional Collaboration & Enablement Coordinate initiative briefings across marketing teams (market intelligence, search & performance, content & lifecycle) to ensure alignment with GTM strategy. Partner with Sales, Digital, Operations, and Product teams to support coordinated go-to-market execution. Support sales enablement by coordinating marketing materials, tools, and field communications — ensuring teams are equipped to activate GTM programs effectively. Contribute to the development and maintenance of marketing playbooks, templates, workflows and best practices. Proactively engage with sales and operations teams to understand the rental business, market trends, and customer needs. Performance Tracking & Insights Stay current on marketing performance metrics, campaign results, and key indicators to support data-driven decision-making. Identify executional improvements to increase efficiency, speed-to-market, and program effectiveness. Pull dashboard updates and draft recaps of initiative performance to share with stakeholders. Areas of Focus (may include, but are not limited to) Digital marketing & customer experience support Account-based programs for priority customers Sales enablement materials & go-to-market support Performance tracking, reporting, and optimization Cross-functional coordination & stakeholder alignment Some travel is required Requirements Education & Experience Bachelor’s degree in marketing, business, communications or equivalent work experience. 2 - 4 years of experience in marketing, campaign execution, or field marketing. Proficiency with Microsoft Office Suite. Track record of collaborating across Sales, Branch Operations, Digital, and Product Development. Experience in B2B marketing environments preferred; Vertical or industry-focused marketing familiarity. Understanding of rental, logistics, or supply chain industry trends and market dynamics. Solid organizational, communication, time management and proofing skills. Strong analytical, problem-solving, communication and presentation skills. Comfortable shifting between strategy and execution. Strong bias for action with the ability to prioritize and manage multiple priorities. Self‑starter who takes ownership and brings energy and positivity to the team. Physical Demands Must be able to bend, squat, crouch and/or reach and lift to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading, and unloading heavy equipment, performing work in extreme weather conditions including rain, wind, or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt’s safety policies and guidelines. Reasonable accommodation may be made to comply with ADA/ADAAA. Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected ground. Base Pay Range: $64,790.00 – 89,086.80 Benefits Package Sunbelt also provides a comprehensive benefits package to its full-time employees. This package includes: Health, Dental and Vision plans 401(k) Match Volunteer time off Short-term and long-term disability Accident, Life and Travel insurance, as well as flexible spending Tuition Reimbursement Options Employee Assistance Program (EAP) Length of Service Awards Paid Time Off 12-25 vacation days depending on years of service 5 sick days 6 holidays 2 half day holidays 2 floating holidays 1 inclusion day 1 volunteer day Additional Benefits Medical/Dental/Vision Insurance 401(k) Retirement Plan - US RRS Plan - CAN Paid Parental Leave Paid Holidays and Paid Time Off Tuition Reimbursement And many more Sunbelt Rentals supports service members. A leader in the equipment rental industry, Sunbelt Rentals is constantly advancing the idea of how a company can best serve its customers, communities and the planet. With over 1,000 locations across North America and an expansive portfolio of products and services, we deliver solutions to support any job. Sunbelt’s extensive fleet exceeds and includes general construction equipment, industrial tools, pumps, power & HVAC, trench shoring, scaffolding, remediation & restoration equipment, and more. At Sunbelt Rentals, we place enormous value on the welfare and commitment of our employees as well as the superior level of service they provide for our customers. All our employees benefit from extensive on-the-job training, which is amongst the best in the industry. Our advancement opportunities are why many of our staff remain with us throughout their careers. Sunbelt Rentals means diversity, teamwork, recognition for exceptional performance, and room to grow! We are proud to offer the following benefits: Medical/Dental/Vision Insurance 401(k) Retirement Plan - US RRS Plan - CAN Paid Parental Leave Paid Holidays and Paid Time Off Tuition Reimbursement And many more Designed to serve distinct customer segments requiring a high level of technical expertise, Sunbelt Rentals offer a highly diversified product mix, as well as trained experts. Climate Control Services Industrial Services Tools & Equipment Oil & Gas Services Power & HVAC Services Pile Driving Services Pump Solutions Scaffold Services Remediation and Restoration. #J-18808-Ljbffr