Regional Sales Manager

AFX is seeking an experienced Regional Sales Manager to drive sales across the Central United States within the Commercial, Residential, Showroom, and Hospitality markets. Midwest-based location preferred.

AFX Inc - Job Opportunities

This is a remote role best suited for candidates located near a major metro airport, with the ability to travel frequently throughout the territory (approximately 50–60%). This position reports to the VP of Sales.

Key Responsibilities

Sales Planning & Execution

• Develop and execute regional sales strategies to achieve revenue and margin targets
• Forecast and deliver sales performance by agency
• Manage the sales pipeline and ensure opportunities are followed through to close
• Determine competitive pricing strategies on bids and custom projects
• Prepare and analyze sales reports to identify growth opportunities

Channel & Agency Management

• Manage independent sales rep agencies and dealers
• Establish sales territories, quotas, and performance goals
• Provide training, support, and tools to sales partners
• Drive strategic account planning across the territory

Client Engagement & Field Activity

• Conduct field visits, joint sales calls, and presentations
• Build relationships with distributors, contractors, agents, and end users
• Participate in trade shows and industry events
• Travel approximately 50–60% of the time

Market Intelligence & Collaboration

• Monitor competitor activity and provide insights
• Collaborate with product and marketing teams on strategy and launches
• Contribute to pricing, SKU selection, and go-to-market strategies
• Share regional insights to support business planning

Requirements

Qualifications

• Bachelor’s degree in Business, Marketing, or related field preferred
• 5–7+ years of experience in lighting sales (regional or national level)
• Experience as a Regional or District Sales Manager strongly preferred
• 3+ years of selling specification lighting products through agents and distribution
• Strong understanding of the lighting specification community and channel ecosystem
• Proven track record of achieving sales targets
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Ability to travel 50–60% within the territory