Market Research Analyst

Market Research AnalystLamar's Corporate Office is now hiring a Market Research Analyst to produce and analyze sales reports and analytics materials using collected sales system, research, and media ratings data, as well as ensure high-quality data-driven sales content and sales system solutions.What you can expect from us:A Monday-Friday 8a-5p work scheduleAn annual salary of $50,000-$55,000/year, depending on relevant experience and qualifications120 hours of paid time off (PTO) that increases with tenure12 paid company holidays, including Presidents' Day and JuneteenthA comprehensive training programCareer advancement opportunitiesOngoing professional development and internal leadership programs to maximize your career potentialMultiple medical plan options and health savings accountHospital, Critical Illness, and Accident coverageShort & long-term disability and paid parental leaveEmployee Stock Purchase Plan401k plan with company matchUp to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness programA people-first culture that invests in connection, community involvement, and transparency around employee feedbackWhat we're looking for in you:English fluency required. Must be able to type, use word processing software, and have strong database and spreadsheet software ability.Must have familiarity with most types of modern office equipment, including copiers, computers, phones, and fax machines.Knowledge of online services and the Internet is a plus.Strong math and analysis skills.Must be able to simply communicate complex ideas verbally and in writing.Education and Experience Requirements:Required: High School Education or equivalent Bachelor's degree in Business, Sales, Data Analytics, Marketing, or a related field Minimum of one year of experience in Salesforce or equivalent enterprise CRMPreferred: Experience working in a CPQ platform One or more years of experience in sales research or sales system support for a large company with multiple concurrent projects Minimum one year of experience working in Salesforce (or another CRM), content management, data systems, or sales enablementA Day in the Life:Create research-based sales reports including: market demographics, industry and consumer profiles, and custom research products using industry research subscriptions.Collect and analyze sales figures such as sales performance, sales activity, sales material usage, and rates.Become familiar with and interpret data from CRM, Sales Enablement Platform, sales packaging, quoting, and customer account databases to inform team efforts and project decisions.Assemble research and data for vertical sales efforts and corporate initiatives, track resulting revenue generated.Assist Technical Training team in reporting user analytics, documenting new features for testing and rollout, and troubleshooting reported issues.Assist team leads with project organization, documenting prioritization and status updates.Maintain organization and accuracy of all published sales materials and ensure optimal user experience in the Sales Enablement Platform with routine audits and monitoring.Collaborate in user support inboxes to manage report requests and support tickets.Provide quality control over the data and format quality used in sales content and reporting supported by Sales Operations.Track usage of sales content and identify generated revenue attributed to it.Collaborate with Marketing, Local Sales, and National Sales on the usage needs of measurement metrics and sales reports.Audit out-of-home measurement data and inventory information used in sales content and analytics supported by the Sales Operations team.Report and visualize inventory information for new inventory, organizational transfers, and conversions.Assist in supporting and validating software integrations or enhancements that impact the data services and reporting capabilities of the Sales Operations team.Physical Demands and Work Environment:The primary work environment is an office. The physical demands for this position include light lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking.Nights spent traveling, away from home, are less than 10%.Who we are:Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day. We provide ad space through: Billboards Interstate logos Hand-painted murals Transportation and airports The largest network of digital billboards in the United States We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally. We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please click here to learn more about Lamar's green initiatives. Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or Federally Protected characteristic. Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.