TikTok Shop (TTS) Affiliate GrowthManager

Results-Driven TikTok Shop Affiliate Growth Manager

We are seeking a results-driven TikTok Shop Affiliate Growth Manager to lead the recruitment, activation, and scaling of TikTok Shop affiliates for a fast-growing shapewear brand.

This role is focused on building and managing a high-performing affiliate ecosystem inside TikTok Shop. You will source, onboard, activate, and scale creators at volume while building systems that reduce back-and-forth and enable operational efficiency.

This is not a general influencer marketing role. Success in this position requires hands-on TikTok Shop experience and a deep understanding of affiliate-led growth mechanics.

Key Responsibilities

Affiliate Recruitment & Expansion

• Identify, recruit, and onboard high-potential TikTok Shop affiliates
• Scale the number of active affiliates across relevant niches (fashion, bodywear, lifestyle, etc.)
• Develop repeatable outreach strategies to consistently grow affiliate volume
• Evaluate creator performance metrics prior to onboarding

Affiliate Activation & Ongoing Management

• Ensure affiliates are fully and correctly onboarded within TikTok Shop
• Guide creators on product selection, positioning, and affiliate linking
• Maintain consistent communication to drive ongoing content output
• Reduce friction in product fitting, sizing, and communication loops
• Manage the full affiliate lifecycle from recruitment through performance scaling

Scaling & Performance Optimization

• Monitor key affiliate performance metrics (GMV, CTR, conversion rate, content output)
• Identify top-performing affiliates and scale them through structured collaboration
• Re-engage underperforming affiliates with clear, data-backed action plans
• Build systems to efficiently manage high volumes of affiliates
• Create tracking dashboards and performance reports

Product Education & Fit Communication

Given the complexity of shapewear fit and sizing:

• Create clear product education materials for affiliates
• Standardize sizing and fit messaging to reduce repetitive questions
• Develop FAQs and guidance documents for creators
• Work closely with internal teams to improve product clarity and communication

Operational Systems & Workflow Optimization

• Build and maintain structured affiliate databases
• Develop outreach templates, SOPs, and onboarding documentation
• Improve internal workflows to support affiliate scale
• Identify automation opportunities to streamline affiliate management

What Success Looks Like

• Significant growth in active TikTok Shop affiliates
• Increased affiliate-driven GMV
• Reduced communication friction around fit and product questions
• Clear, repeatable systems for managing affiliate volume
• A scalable and predictable affiliate pipeline