Area Manager | LA West-Coast

Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high‑end lingerie and premium bedroom accessories. Bold, innovative, and a little cheekier than you would expect, Honey Birdette has quickly become the most talked about lingerie brand. We inspire, create curiosity, and empower women through their beauty and confidence. Who We Seek We are seeking an ambitious and results‑driven Area Manager to strategically oversee 5 high‑end lingerie boutiques. This instrumental role requires a professional, polished, and dynamic leader who is deeply committed to nurturing an aspirational, inspiring, and high‑performance culture. Your passion for creating exquisite client experiences and your focus on maintaining our vision to be customer‑obsessed will drive exceptional results across your territory. What You’ll Do – Job Responsibilities As an Area Manager, you will be accountable to the State Manager for the achievement of sales results, KPIs, expense control, labor management, inventory management, shrinkage, gross profit, and profit contribution for all boutiques within your area. You will be responsible for developing boutique managers and the retail team by creating a high‑performance, customer‑obsessed culture. Accountable for the achievement of sales targets on a daily, weekly, monthly, and yearly basis. Ensure team individual KPIs are at benchmark or above. Deliver required sales, labor, contribution, and shrinkage results. Implement and manage sales targets and KPIs in collaboration with the State Manager to increase sales and enhance the customer experience. Ensure the customer perspective is the driving force behind business decisions, practices, and activities. Lead by example and ensure boutique presentation is always immaculate. Control shrinkage in each boutique and ensure faulty stock falls under budget. Create and promote a positive succession plan through a positive team leadership culture. Build strong succession plans for continued growth through tailored programs and driving a feedback culture. Ensure boutique managers receive continuous coaching and support and consistently perform to the highest standard. Promote a feedback culture amongst the area in accordance with the State Manager. Hold weekly one‑on‑one meetings with all direct reports to review and set performance expectations. Nurture high morale and motivation of the team. What You’ll Bring – Qualifications and Skills Experience: Minimum 3–5 years’ experience in a multi‑site retail leadership role (Area Manager or equivalent), preferably within premium or luxury retail. Skills: Demonstrated ability to drive sales growth, operational excellence, and team development across multiple locations. Acumen: Strong commercial acumen with experience in labor management, controllable contribution, shrinkage control, and KPI execution. Systems: Proficiency in retail systems including Kronos, The Hive, and inventory platforms, with strong planning and reporting capability. Culture: Confident leader with exceptional communication skills and the ability to build high‑performing teams and succession pipelines. Must have unrestricted access to work in the U.S. Must be at least eighteen (18) years of age. Physical Requirements Able to lift and carry up to 25 lbs., perform frequent standing, walking, repetitive finger, hand and wrist motions, as well as bending, stooping, reaching, squatting, kneeling, pushing, pulling, climbing ladders, and work with cleaning chemicals. Able to stand and walk for 8‑hour shifts and 40 hours a week. Ability to use technology (mobile devices, computers). What We Offer Competitive medical, dental, vision insurance plans with FSA and Dependent Care FSA options. Generous and parental leave policy with eligibility extended to all parents regardless of gender or primary/secondary caregiver status. Pet insurance for those who need it. Employee assistance program. Pre‑tax transportation/commuter benefits options. Generous product discount. Paid time off. Employee resource groups. 401(k) program with company match. Working Conditions Candidates understand that Honey Birdette is a subsidiary of PLBY Group. Our brands are focused on creative freedom, artistic expression, and sex positivity. As a result, you understand that the business concept is based partly on sex appeal, nudity, and/or sexual wellness products. You may be exposed to individuals in sexy and/or sexually provocative clothing, either in person or in photographs or videos; lewd and/or obscene language; depictions of lewd, risqué, intimate, or explicit acts or behaviors; conversations and discussions about sex, sexuality, and the human anatomy; conversations and discussions where vulgar language may be used, and where sexual jokes and innuendo may be expressed in their presence. Candidates acknowledge that they do not find the job duties or work environment as described above to be offensive, intimidating, hostile, or unwelcome. Candidates also understand that, if hired, nothing shall prevent you from notifying the company immediately if you are exposed to conduct of any type that you find offensive and/or that makes you feel uncomfortable while you are performing your job duties. Equal Employment Opportunity Honey Birdette is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and we make all employment decisions without regard to any protected status. The right talent for us innately embodies our values. Come as you are. #J-18808-Ljbffr