Senior Director of Product Marketing, Platform

Workiva is the trusted data platform for the modern CFO. Our AI-powered platform unifies finance risk and sustainability on a single secure foundation so leaders can trust their numbers see emerging risks sooner and act with speed in a complex world.

At Workiva youll bring technology to market that executives boards and regulators depend on. If youre energized by meaningful problems inspired by smart collaborative teammates and motivated to help the worlds most complex organizations lead with trust come join us!

Position Overview

Reports to: VP Product Marketing

Were looking for a visionary enterprise-grade product marketing leader to own and elevate how Workivas platformand the AI capabilities built into itis positioned messaged and brought to market across the business.

As Senior Director of Product Marketing Platform you will sit at the center of product innovation corporate narrative and technical credibility. Reporting to the VP of Product Marketing and partnering closely with peer leaders across the product and solutions marketing team youll lead a team spanning corporate messaging AI positioning platform capabilities technical product marketing and launch operations translating a fast-moving platform roadmap into the foundational story that underpins every solution Workiva sells. This is more than a leadership role its an opportunity to define the narrative for an emerging category at the intersection of platform AI and trust while building and leading a world-class team.

What Youll Do

Define the Platform Narrative

• Craft bold differentiated positioning that elevates Workivas platform and AI capabilities as the trusted foundation for finance risk and sustainability
• Partner with peer leaders across Portfolio and Solutions Marketing to ensure the platform story reinforcesand is reinforced bythe broader Workiva narrative
• Serve as a thought leader internally and externally guiding messaging across campaigns content events and executive storytelling
• Ensure platform capabilitiesdata foundation workflow controls reporting and extensibilityare represented consistently across all go-to-market content

Drive Workiva AI Positioning

• Own the teams approach to positioning Workivas AI capabilities ensuring messaging is credible differentiated and grounded in real customer value
• Partner deeply with Product Management and AI/ML leadership to bring platform innovation to market with clarity and momentum

Bring the Platform to Life

• Build a technical product marketing function turning platform and AI capabilities into vivid credible use cases that show buyers exactly how the technology works in practice
• Hire and guide the team in building high-impact demo contentlive demos recorded walkthroughs and interactive experiencesfor events sales and the website
• Partner with video web and events teams to ensure platform capabilities show up compellingly across keynotes product videos and

Drive How We Bring New Innovation to the Market

• Partner with the product organization on alignment and execution of our launch process
• Work across marketing and enablement to plan how we bring innovations to the market
• Oversee the execution of our market launches

Be the Voice of the Market

• Bring deep customer buyer and competitive insights into the business to inform platform strategy and roadmap direction
• Anticipate market shifts driven by AI and evolving buyer expectations and position Workivas platform to lead

Lead and Scale a High-Performing Team

• Build and inspire a world-class team of product marketers covering corporate messaging AI platform capabilities and technical product marketing
• Recruit and develop top-tier talent fostering a culture of strategic thinking accountability and continuous growth
• Elevate the role and influence of platform product marketing across the organization

What Youll Need

Minimum Qualifications

• 12 years in product marketing including 5 years leading high-performing teams
• Undergraduate degree

Preferred Qualifications

• Proven expertise in enterprise B2B SaaS platform strategy positioning and messaging
• Ability to translate complex technical innovationspecifically AI and platform architectureinto compelling differentiated value
• Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders
• Strong partnership skills across product management marketing and sales leadership
• Demonstrated success driving sales enablement and revenue impact
• Exceptional communication and storytelling skills

Travel Requirements & Working Conditions

• Location: Flexible/Remote
• Up to 25% travel
• Reliable internet access for any period working remotely not in a Workiva office

How Youll Be Rewarded

Salary range in the US: $185000.00 - $315000.00

A discretionary bonus typically paid annually

Restricted Stock Units granted at time of hire

401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors including your skills qualifications experience and other relevant factors.

Why Join Workiva

Workiva is the platform designed to bring confidence control and a competitive edge to the worlds most complex organizations. Our AI-powered platform unifies finance risk and sustainability on a single secure foundationensuring data is trusted traceable and ready to act on. With an unbroken path from source to output leaders gain confidence in their numbers visibility into current and emerging risks and the ability to move with speed and precision in a constantly changing world.

At Workiva youll bring technology to market that executives boards and regulators depend on. The work you do here helps organizations navigate uncertainty maintain trust and make decisions that stand up to scrutiny. If youre energized by meaningful challenges inspired by collaborative teams and motivated to help organizations turn uncertainty into advantage wed love to meet you.

Employment decisions are made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process please email .

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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Required Experience:

Exec