Sales Manager - Affinity at Broadmoor

Who We Are:

Axis Residential is a forward-thinking, property management organization, part of Inland Group – a vertically integrated real estate developer, contractor, and operator of multifamily and senior housing communities. Collectively, we have set ourselves apart as an industry leader who genuinely cares for the well-being and success of our people while creating an environment of meaningful community for our residents. Our success is a result of our team and culture– we take a relational and entrepreneurial approach to business and our team members are authentic, curious, natural leaders who value the greater team. We love what we do, and we are committed to excellence in our work.

The Position:

We are seeking a relational and motivated Sales Manager for our 62 and older active adult, lease up community – Affinity at Broadmoor located in Pasco, WA. Through relationship selling, the Sales Manager will lead and drive the occupancy of the community to meet both short-term and long-term leasing goals. You will be responsible for building a strong rapport with our prospective and current residents.

• Practice professional and relational sales techniques while connecting with prospective residents through phone calls, emails, walk-ins, and appointments.


• Receive inbound phone/email inquiries while listening with intent to gather information from prospective residents to build relationships and curate a personalized and “Affinitized” experience.


• Ensure complete and accurate prospect information is collected, entered, and updated in the sales management system on a consistent basis.


• Conduct an individualized experience for each tour based on the prospective resident’s needs and interests. Utilize staff members, residents, dedicated time with ambassadors, and tour times aligned with daily activities.


• Perform daily, meaningful prospect follow-up in accordance with Affinity expectations and standards through phone calls, personalized next steps, Sales Mail, notes, etc.


• Coordinate depositor related creative follow-up and engagement.


• Maintain a community culture focused on enhancing our residents’ way of life while providing excellent customer service and a supportive home environment.


• Support the community by hosting and participating in onsite community events for residents and prospects.


• Build meaningful strategic partnerships with businesses, service providers, and senior housing communities in the local area.


• Coordinate and participate in offsite sales and marketing events for potential residents and strategic partners.


• Use the on-site property management software applications to track apartment availability, record traffic and leasing activities, manage resident and prospect data, and capture critical demographic and other information about existing and future residents.


• In partnership with the team, design and execute marketing activities and events to create and drive traffic to the property, including implementing prospect facing events, resident and realtor referral programs, outreach programs, online and social media marketing tools, and following other property-specific marketing plans, drives, and special programs.


• Ensure all online advertisements and postings are accurate and up to date.


• Evaluate and shop competitors quarterly to understand the competitive landscape and our strategic position relative to the competition.


• Complete and maintain all documents required for resident and property files, including background/credit checks, liability insurance, etc.


• Observe the condition of the grounds, buildings and model apartment homes on a regular basis and report any irregularities or maintenance needs to the Community Director.


• When requested, provide sales and marketing leadership and training to team members, as well as other staff members across the portfolio.


• May partner with Regional Sales Manager on additional assignments and projects.


• Comply with all company policies/procedures and Fair Housing Laws.

Other Duties: This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may be asked to perform additional tasks in order to meet the needs of the organization.

What We Are Seeking:

A relational and influential Sales Manager who can build strong rapport and effectively engage with prospective and current residents, while working cohesively with community team members.

• Must be a team player who takes a “we over me” approach to building and sustaining relationships with others.


• Must be determined, ambitious, and self-motivated with the ability to work well under pressure.


• Strong leadership capabilities with proven success motivating a team to achieve and exceed sales targets.


• Exceptional customer service and interpersonal skills.


• Excellent communication skills; must be proficient in speaking, reading, and writing in English.


• Minimum of 1-2 years of relevant sales and leasing experience; preferably in the senior living industry. Has mastered all duties of a Leasing Consultant role.


• Strong computer skills, including MS Office, property management software (i.e., Yardi, On-Site), and CRM solutions.


• Willingness to work evenings and weekends as necessary.


• High School Diploma required; advanced education preferred.


• Valid driver’s license and insured, operable vehicle.

Compensation and Benefits

• Competitive pay, $27- $30 per hour (based on experience).


• Monthly bonus incentive.


• Annual performance review with potential merit increase.


• Medical, Dental, & Vision insurance - with 100% employer paid monthly premiums for associates.


• Flexible Spending Accounts- for healthcare and dependent care.


• Disability, AD&D, and Life insurance.


• 401(k) with 3% company contribution.


• Accrued vacation time, sick pay, 12 paid holidays per calendar year, personal day, and paid volunteer day.


• Employee Assistance Program.


• Charitable giving program and community involvement.

Physical Requirements:

• Sitting: 3-7 hours/day.


• Walking: 1-3 hours/day.


• Climbing: 0-3 hours/day, stairs.


• Lifting: 10-25 lbs. occasionally.


• Endurance: light to moderate energy.


• Manual Dexterity: frequent fine motor skills.


• Near Vision: minimal near vision.

Environmental and Safety Factors:

• Weather: work is primarily indoors in a temperature-controlled office environment with occasional exposure to outdoor weather conditions, including uneven and slippery surfaces.


• Noise: frequent exposure to typical office environment noise levels including conversational voice levels; infrequent exposure to high-volume office equipment (e.g., shredder).


• Pace of Work: great, multi-tasking/pressure paced environment.


• Driving: exposure to environmental and safety conditions related to operating a motor vehicle, including the possibility of bodily injury related to motor vehicle collisions.

Here at Axis Residential, we are committed to offering an inclusive and accessible experience for all job applicants and associates. We are proud to be an equal opportunity employer, and we do not discriminate against applicants or associates based on race, color, religion, creed, national origin, sex, sexual orientation, gender identity, age, disability, marital status, pregnancy, veteran status, or any other status protected by law. Applicants with disabilities may be entitled to reasonable accommodation for the job application and hiring process. If you need assistance completing this application due to a disability, please contact our Human Resources Department.