Senior B2B Demand Gen Leader | ABM & Growth

New Research from LIMRA & Empathy -> Join the Team Senior Demand Generation Manager Marketing | New York About Empathy Empathy is transforming the way families navigate life's most difficult times from the loss of a loved one to other major life transitions. By combining technology with compassionate human care, we bring clarity, comfort, and peace of mind when it matters most. We partner with leading employers, insurers, and financial institutions to deliver meaningful, human-centric support at scale. Today, Empathy supports over 50 million people across the US, Canada, and the UK. Backed by top-tier investors including General Catalyst, Index Ventures, Adams Street, Aleph and Entre Capital. We've raised over $160 million to date, including a $72 million Series C, to expand our impact and scale our mission worldwide. In this role you will Build a machine for predictable, repeatable, and scalable growth, leveraging modern tools, data, and emerging technologies (AI, anyone?). Responsibilities Plan and execute integrated demand generation campaigns across channels including digital, events, webinars, paid media, email, and web to generate qualified pipeline. Develop targeted account-based marketing (ABM) programs that engage priority accounts and key buying committee members across our target markets. Partner closely with Product Marketing to translate messaging, positioning, and insights into compelling campaign themes, content, and offers. Build and manage nurture programs and lifecycle campaigns that guide prospects from first touch through opportunity creation. Own campaign performance and pipeline impact, regularly analyzing results to optimize programs, improve conversion rates, and increase marketing contribution to revenue. Collaborate with Growth Marketing and Marketing Operations to continuously improve campaign performance through testing, personalization, and channel optimization. Work closely with Sales and Revenue Operations to ensure strong alignment on lead quality, scoring, follow-up processes, and pipeline generation goals. Identify and test new channels and growth opportunities, incorporating emerging tools, technologies, and AI-driven approaches where appropriate. Manage campaign planning, timelines, and budgets while ensuring programs launch smoothly and deliver measurable results. Requirements 7+ years of B2B demand generation or growth marketing experience, preferably in HR tech, SaaS, or employee benefits. Proven success in building and scaling multi-channel lead generation programs that result in measurable revenue impact. Experience building out ABM programs that reach enterprise and large mid-market customers. Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (Salesforce), ABM platforms, and analytics tools. Strong analytical skills - data-driven approach to problem solving, experimentation, and optimization. Exceptional project management and communication skills; ability to work cross-functionally and influence stakeholders. The salary for this position is approximately $150,000. This is decided based on many factors, including but not limited to skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package. To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. Equal Opportunity Employer At Empathy, we believe that our workforce should reflect the range and variety of the families we serve. We are an equal opportunity employer, where all employment decisions are made without regard to age, sex, race, ethnicity, nationality or nation of origin, religion, ability, medical condition, marital status, pregnancy, gender identity or expression, sexual orientation, veteran status, or any other status protected by local, state, or federal law. #J-18808-Ljbffr