AI-Powered SEO & ASO Specialist (Technical, London)

Overview Allied Global Marketing is a leading full-service entertainment, culture, and life industry partner that delivers comprehensive marketing services. Responsibilities Lead and implement technical SEO projects, including technical site audits, on-page improvements, schema markup and structured data development, log file analysis, and crawl budget optimization. Drive ASO strategies to improve visibility and conversion in the Apple App Store, Google Play, and other app marketplaces. Translate complex SEO/ASO findings into actionable insights for client teams and stakeholders with varying levels of technical knowledge. Support strategy and account teams with client presentations, audits, and performance reviews as needed. Optimize app metadata (titles, descriptions, keywords), visual assets (screenshots, previews), and manage review strategies. Conduct keyword research and competitive analysis for both SEO and ASO using AI‑enhanced and traditional tools. Investigate and respond to the evolving impact of LLM‑based search experiences (e.g., ChatGPT, Claude, Perplexity) on discoverability, brand presence, and content optimization strategies. Manage and optimize AI‑powered workflows for search optimization using tools such as Surfer SEO, NeuronWriter, ChatGPT (SEO), AppTweak, and Sensor Tower (ASO). Align SEO/ASO efforts with Paid Media and Earned Media strategies to maximize holistic campaign performance and synergy across channels. Manage multiple optimization projects in parallel, ensuring timely delivery and alignment with project scopes and client goals. Monitor and maintain the accuracy, tone, and brand alignment of AI‑generated content and optimization outputs. Continuously evaluate emerging AI‑powered platforms to ensure Allied remains on the cutting edge of SEO/ASO innovation. Qualifications 3–5 years of hands‑on experience in technical SEO implementation and strategy. Proven expertise in schema markup and structured data, technical audits, crawl management, and site architecture. Experience in SEO analytics and reporting using tools such as GA4 and Search Console. Demonstrated experience in ASO strategy and execution, including metadata optimization and competitive performance tracking. Experience presenting SEO/ASO strategies and findings directly to clients, explaining technical concepts clearly and persuasively. Practical experience with AI‑driven SEO and ASO tools (Surfer SEO, NeuronWriter, AppTweak, Sensor Tower, ChatGPT). Strong analytical and problem‑solving skills; comfortable using data to drive decisions. Excellent written and verbal communication skills, including client‑facing presentation. Passion for testing and integrating AI into search optimization workflows. Details Location: London, United Kingdom Department: Strategy & Innovation Reports To: VP, Strategy & Innovation Employment Type: Full‑time Equal Opportunity Statement Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. #J-18808-Ljbffr