Freelance B2B Marketing Consultant

Help Us Build the Next Stage of NOVAs Growth NOVA Office Strategies is seeking an experienced freelance B2B marketing consultant to help grow our Print Fulfillment Center through a more consistent, strategic, and measurable approach to marketing and business development. Were a Charlotte-based commercial printing and fulfillment operation with more than 10 years of experience, backed by NOVA Office Strategies, a company with over 27 years in business. Our Print Fulfillment Center specializes in commercial printing, graphic design, signage, warehousing, inventory management, fulfillment, and nationwide distribution. Weve built a strong operational foundation. Now we want to do a better job of telling our story, reaching the right prospects, staying connected with existing clients, and generating new business opportunities. Were not looking for someone to simply manage our social media. Were looking for a marketing partner who can help us determine where the best opportunities are — and then help us execute. WHAT WED LIKE HELP WITH The exact strategy will be developed together, but initial priorities may include: • Reviewing our current marketing efforts and identifying opportunities • Improving website visibility and SEO • Strengthening our local search presence and Google Business Profile • Developing useful, relevant website content • Creating client success stories and case studies • Developing a consistent LinkedIn strategy • Creating a client email/newsletter program • Identifying opportunities for client retention, cross-selling and referrals • Developing practical B2B lead-generation initiatives • Tracking results and helping us understand whats working WHO WERE LOOKING FOR Were interested in someone who: • Has demonstrated B2B marketing experience • Has worked with small to mid-sized businesses • Understands lead generation — not just brand awareness • Has experience with SEO, websites, email marketing and LinkedIn • Is a strong writer and communicator • Can think strategically while also helping execute • Is comfortable working independently • Uses data and measurable results to guide decisions • Is curious and willing to learn our business, our customers and our industry Experience with commercial printing, manufacturing, fulfillment, logistics, franchise organizations, healthcare or professional services would be a plus, but its not required. WHAT SUCCESS LOOKS LIKE Were not expecting someone to walk in and magically produce dozens of new customers in 90 days. We are looking for someone who can help us establish a strong marketing foundation, identify the right opportunities, begin executing against them, and create a repeatable system that can contribute to long-term growth. The initial engagement will be a 90-day pilot, with the potential to develop into an ongoing relationship if its a good fit for both sides. ABOUT THE ENGAGEMENT • Independent contractor / freelance engagement • Initial 90-day pilot • Approximately 5–15 hours per month anticipated • Flexible schedule • Charlotte-area candidates are preferred, but were open to the right person working remotely • Occasional in-person meetings in Charlotte would be a plus Youll work directly with our Director of Operations & Business Development and have access to the people and information necessary to understand our business and develop effective recommendations. INTERESTED? Rather than sending us only a resume, wed like to understand how you think. Please send us: 1. A brief introduction and overview of your B2B marketing experience 2. A link to your LinkedIn profile, website or portfolio 3. One or two examples of businesses youve helped and the measurable results you achieved 4. Your typical monthly retainer or pricing structure 5. A few sentences about how you would initially approach marketing a commercial printing and fulfillment company like NOVAs PFC. If this sounds like the kind of engagement youd enjoy, wed like to hear from you.