Agentic Marketing Operations Manager

Description

Ready to take your career to the next level?

Skai (formally Kenshoo) is looking for the best and the brightest to join our rapidly growing team. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in!

We're looking for a technically fluent, automation-obsessed Senior Marketing Operations Manager to rethink and operationalize how our global demand generation function runs end to end. This isn't a traditional ops role. We need someone who approaches the marketing function like an engineer approaches a system: identifying inefficiencies, designing automated workflows, and deploying AI and agentic tools to replace manual processes with scalable, intelligent motion.

You'll sit at the center of Demand Gen, translating strategy into structured, measurable campaigns. More importantly, you'll be the person who rebuilds how that translation happens. You own the infrastructure, the data, and the tooling, and you'll have a real seat at the table in shaping how decisions get made across the Demand Gen function.

Key Responsibilities:

Workflow automation & agentic systems elevated

• Audit and redesign demand gen workflows end-to-end, replacing manual processes with automated, AI-assisted pipelines
• Build and deploy agentic workflows that reduce human-in-the-loop touchpoints across campaign execution, data enrichment, and lead routing
• Evaluate, implement, and operationalize modern GTM tooling including signal-based targeting, AI enrichment, and intent platforms (e.g. Clay, HockeyStack, similar)
• Champion a culture of automation-first thinking across the Demand Gen team

Campaign execution & coordination

• Lead operational execution across all demand generation programs - built, tracked, and reported with precision and consistency
• Translate GTM strategy and quarterly priorities into executable, multi-channel campaigns with clear timelines, ownership, and pipeline targets
• Maintain campaign calendars, workflows, and cross-functional coordination
• Establish and enforce QA processes, documentation, and execution standards

• Campaign infrastructure & data integrity elevated
• Own campaign architecture including UTMs, tracking logic, and system integrity
• Build and deploy campaign assets within marketing systems (emails, landing pages, segmentation, audience lists, dashboards)
• Design automated data flows that keep CRM, MAP, and enrichment platforms in sync without manual intervention
• Partner closely with RevOps on attribution and data alignment while retaining full ownership of marketing execution

Performance & pipeline accountability

• Manage campaign KPIs, pipeline contribution, and channel-level optimization plans
• Drive reporting consistency and performance visibility across the Demand Gen team
• Identify operational gaps and implement scalable, preferably automated improvements

• Budget & resource management
• Oversee campaign budgets, pacing, vendor management, and spend tracking
• Ensure efficient allocation of spend aligned to pipeline and revenue targets
• Track performance against investment to support ROI accountability and quarterly planning

Requirements

• 5+ years of experience in B2B demand generation, growth marketing, or marketing operations within a SaaS environment
• Demonstrated experience designing and automating multi-channel workflows - not just running campaigns, but rebuilding how they run
• Hands-on experience with AI and agentic GTM tools (e.g. Clay, HockeyStack, enrichment and intent platforms) required
• Strong command of marketing automation platforms, CRM systems, and attribution/reporting tools
• Ability to think in systems: map data flows, identify process bottlenecks, and implement automated solutions
• Experience building and optimizing email nurture and lifecycle programs
• A data-driven mindset with the ability to analyze performance, manage pipeline KPIs, and translate insights into action
• Strong project management skills with the ability to manage multiple concurrent initiatives in a fast-paced environment
• Strong presentation skills, including advanced PowerPoint and Google Slides capabilities for executive-ready reporting

We are hybrid for the long term - with a great home/ office work mix (three days in office per week), passionate and diverse team members, and a vibrant company culture.

The salary range for this position is $100,000-110,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process.

Equal Opportunity Employer

Skai, Inc. is an Equal Opportunity Employer. At Skai, we believe ensuring a diverse, equitable, and inclusive workplace is not just an ideal to strive for; it is right, necessary, and our responsibility as humans. Our full DE&I commitment and global framework can be viewed on our company website and are aligned to our core values. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions, or any other protected status. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.

Applicants with Disabilities

Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.

Skai is an E-Verify employer