Brand Building Leader (Director), Quilted Northern/Aria

Brand Building Leader (Director), Quilted Northern®/Aria® We are currently seeking a Brand Building Leader (Director/Sr. Director) for the Quilted Northern® and Aria® bath tissue business based in Atlanta, GA. This position will be primarily responsible for leading brand equity‑building strategies to increase long‑term value and market share for Quilted Northern – a household brand for almost 125 years. The secondary responsibility will be to provide brand building oversight and strategic support for Aria, our new 100% recycled toilet paper brand. The ideal candidate is a self‑starter with an entrepreneurial spirit and a track record leading successful commercial strategies in consumer goods. This position is also expected to serve as a key member of the Tissue leadership team and help build organizational capabilities around brand‑building. The role reports to the VP/GM of Quilted Northern and will supervise a team. What You Will Do Build bold brand equity strategies and execute them with excellence—across campaigns, partnerships, packaging, and new product launches. Lead omnichannel activations from concept to shelf: social, influencer, digital commerce, in‑store, and everything in between. Bring retailer campaigns to life in partnership with sales and shopper marketing—tailoring ideas to major retailers like Walmart, Target, Kroger, Amazon, and beyond. Experiment, test, and learn using analytics and consumer insights to constantly improve and push the brand forward. Manage agencies like a pro, from briefs to SOWs, ensuring our partners deliver breakthrough creative while optimizing non‑working spend. Be hands‑on. This is a roll‑up‑your‑sleeves role—not just guiding, but doing. Be a principled entrepreneur applying economic thinking and marginal analysis to optimize investment recommendations, weighing trade‑offs and aiming to maximize return on investment. Supervise, coach, and help team of direct reports. Who You Are (Basic Qualifications) Bachelor’s Degree or higher. Background & understanding of CPG or retail industries. Experience leading successful brand campaigns and commercial activations. What Will Put You Ahead MBA. 7+ years of marketing and overall business experience. Benefits Our benefits plan includes: Medical Dental Vision Flexible spending and health savings accounts Life insurance ADD Disability Retirement Paid vacation/time off Educational assistance Infertility assistance Paid parental leave Adoption assistance Specific eligibility criteria is set by the applicable Summary Plan Description, policy, or guideline and benefits may vary by geographic region. Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here , á, or tu ). #J-18808-Ljbffr Georgia-Pacific