Creative Strategist / Sr. Creative Strategist - Paid Social

Our client is looking for a Creative Strategist / Sr. Creative Strategist – Paid Social who can own performance creative from idea through execution. This is a true full-stack creative role . You'll study performance insights from our paid social accounts, identify what to test next, develop the concept, and then create the asset yourself — writing, designing, editing, and delivering ad-ready creative. While members of the team may have different creative strengths, we're looking for someone who is comfortable owning the entire process and producing high-performing creative at scale. What You'll Do Translate paid social performance data and audience insights into creative concepts, hooks, angles, and testing hypotheses. Own creative production end to end — from scripting and storyboarding to editing and designing final ad-ready video and static assets. Develop net-new concepts and iterate on winning creative through hook swaps, cutdowns, new formats, and other variations. Ship high-quality performance creative on a weekly cadence . Use AI production tools across scripting, imagery, video, voice, and other parts of the creative process to increase speed and output. Partner closely with the Growth team to develop the creative testing roadmap and use performance results to determine what to build next. Analyze metrics including CPA, CTR, CVR, and thumbstop rate to understand creative performance and identify new opportunities. Ensure every asset aligns with our clients' brand voice and healthcare advertising and claims-compliance guardrails. What You'll Bring 3+ years of experience in performance creative, paid social creative, or creative strategy, ideally within DTC, subscription, healthcare, wellness, or another performance-driven consumer business. A portfolio demonstrating creative that you both conceptualized and personally produced . Strong hands‑on video editing skills using tools such as CapCut, Premiere Pro, or After Effects . Strong design capabilities using tools such as Figma or Photoshop . Fluency with modern AI creative and production tools such as Midjourney, Runway, Veo, ElevenLabs, HeyGen , or similar platforms, with recent work demonstrating how you use them. Strong understanding of paid social creative and the relationship between creative decisions and performance. Comfort interpreting performance metrics and turning those insights into your next creative test. The ability to move quickly and consistently ship creative without sacrificing quality. This Role Probably Isn't for You If Your portfolio primarily consists of executing against creative briefs developed by someone else. You primarily develop strategy or concepts and rely on separate editors or designers to produce the final assets. You need significant handoffs to take an idea from concept to finished creative. AI production tools are something you've experimented with occasionally rather than an integrated part of your creative workflow. Compensation The salary range for this position is 100,000–125,000, depending on experience and level. #J-18808-Ljbffr Ruckus