Digital Marketing Specialist- Mandarin Speaking

Job Responsibilities Manage and execute digital marketing campaigns across multiple platforms, including Xiaohongshu (RED), Instagram, and other social media channels Collaborate with KOLs and micro-influencers (including both professional influencers and everyday users) to enhance brand awareness and engagement Create and edit engaging content, including copywriting, visual content, and basic image editing for social media posts Plan and support online and offline marketing campaigns and promotional activities Manage official brand accounts, including content planning, posting, and community engagement Analyze user behavior and content performance to optimize marketing strategies and improve user growth Job Requirements Experience in digital marketing, social media operations, or influencer marketing Familiar with Xiaohongshu (RED) and influencer marketing ecosystems Strong copywriting and content creation skills; basic design or image editing ability is a plus Experience in campaign planning or event execution is preferred Strong understanding of user engagement and growth strategies Proactive, creative, and able to work independently in a fast-paced environment #J-18808-Ljbffr