B2B Marketing Specialist

Ready to help us transform healthcare? Bring your true colors to blue. Position Summary Marketing Specialist for the B2B Team is a key role responsible for the development and execution of B2B marketing strategies and projects that align with the company’s overall business goals. This position will manage multiple complex projects concurrently, from initial strategy through to final execution. The role requires close collaboration with Sales, Product, and other business partners to develop compelling sales materials, account-specific member-facing materials, and targeted campaigns that contribute to the organization’s growth and retention goals. This position is eligible for the Flex persona.

Key Responsibilities

Strategy & Project Management

Oversee the development and execution of B2B projects, such as account and broker newsletters (e.g., IAI, Healthwatch, Take Five), RFP responses, and broker/account notices. Collaborate with the Sales team to manage the development of B2B and B2B2C collateral, including account-specific member materials and marketing campaigns. Provide support for the communication of key B2B value propositions.

Sales Enablement & Support

Assist in the development of critical sales materials, including finalist decks, in partnership with Sales and other business partners. Support the sales team with the development and maintenance of online tools, such as microsites, ekits, and View email address on click.appcast.io. Provide ongoing support for account executives to help meet new business growth targets and retention rates.

Campaign Development & Execution

Support the marketing launches for new products and services across all eligible account segments. Collaborate on targeted campaigns, including account-based marketing initiatives and strategies for key segments and clients.

Operational Excellence

Continuously identify and recommend opportunities for operational efficiencies to improve processes and deliver work better, faster, or more cost-effectively. Champion the adoption of AI and other new technologies to enhance strategic expertise and improve operational efficiency.

Critical Success Measurements

Project Execution: Successfully manage and deliver B2B marketing projects on time, ensuring alignment with strategic goals and effective communication with all stakeholders.

Stakeholder Collaboration: Earn positive feedback from Sales and other stakeholders regarding the quality, effectiveness, and timeliness of materials and support.

Operational Improvement: Actively identify, propose, and help implement process improvements that lead to increased efficiency, better cross-functional collaboration, and measurable time or cost savings.

Strategic Contribution: Demonstrate strong ownership and a proactive approach in supporting key campaigns and product launches, contributing to the team's overall success in meeting commercial growth and retention targets.

Qualifications

2+ years of experience in marketing, project coordination, or a related field, with a proven ability to manage projects from concept to completion. Experience in B2B marketing and/or the healthcare industry strongly preferred. Demonstrated experience in developing and managing marketing materials for various channels, including web, email, and print. Skilled at translating complexity into clear and easy to understand messaging and narratives. Strong project management skills and a demonstrated ability to manage multiple complex projects concurrently. Must be able to get into the details with hands‑on execution while also contributing strategic recommendations for projects. A collaborative mindset with strong communication skills suitable for working with cross‑departmental teams, including senior leadership and technical stakeholders. Proficiency with Microsoft Office Suite, Google Suite, and Adobe Creative Suite (Photoshop, Acrobat). Familiarity and comfort leveraging data and analytics as well as AI to influence product marketing strategies.

Minimum Education Requirements

High school degree or equivalent required unless otherwise noted above.

Location Boston

Time Type Full time

Salary Range: $84,510.00 - $103,290.00 The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue‑based metrics, and business or organizational needs and affordability. This job is also eligible for variable pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well‑being benefits to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that the confidence gap and imposter syndrome can prevent amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL. As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community to stay "in the know" on all things Blue. At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work" Page.

Voted as the highest in member satisfaction among Massachusetts commercial health plans by JD Power, Blue Cross Blue Shield of Massachusetts is a community-focused, tax‑paying, not‑for‑profit health plan headquartered in Boston. We have been a market leader for over 75 years, and are consistently ranked among the nation’s best health plans. Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates.

Blue Cross Blue Shield of Massachusetts is an Equal Employment Employer - veterans/disability. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law. Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts’s legal duty to furnish information.