SEO Specialist

The SEO Specialist is responsible for improving website visibility, organic rankings, and qualified lead generation through a structured, measurable SEO strategy. This role is essential in ensuring our websites are technically sound, optimized for search intent, and supported by content that ranks and converts. At Ensemble Digital Media, we operate in a fast-paced, deadline-driven environment. The ideal candidate is disciplined, detail-oriented, and confident in executing SEO improvements with clear priorities and consistent reporting. This position collaborates closely with content, design, and development teams to implement SEO updates correctly and efficiently. Conduct full SEO audits and create a clear, prioritized action plan covering technical, on-page, and content SEO. Build and manage keyword research systems, including keyword maps aligned with search intent and business goals. Monitor industry trends and algorithm changes, then apply improvements quickly and strategically. On-Page SEO Optimization Optimize key pages for performance and relevance (titles, meta descriptions, headers, internal links, content structure). Improve image SEO, page formatting, and schema implementation to strengthen search visibility. Identify and resolve on-page issues such as cannibalization, thin content, and duplicate content. Technical SEO Improvements Improve technical SEO performance, including crawlability and indexing. Support enhancements related to site speed, Core Web Vitals, redirects, canonical tags, and site architecture. Detect and address technical issues (broken links, index bloat, and structural SEO barriers). Collaborate with cross-functional teams (content, design, dev) to ensure SEO updates are implemented correctly. Provide guidance and feedback on SEO-related content updates, structure, and best practices. Support workflow efficiency by tracking tasks, outcomes, and implementation status. Analytics & Reporting Track performance using Google Search Console and Google Analytics (GA4) . Deliver clear weekly/monthly reporting with progress updates, insights, and recommended next actions. Measure SEO impact through rankings, traffic, conversions, and lead quality. Skills & Qualifications Proven experience delivering SEO growth (rankings, organic traffic, and/or conversions). Strong understanding of technical SEO, on-page SEO, and content SEO . Proficiency using SEO tools such as: Google Search Console, Google Analytics (GA4) Keyword research tools (Ahrefs, SEMrush, Moz, or similar) Site audit tools (Screaming Frog or similar) Solid understanding of search intent, content structure, and internal linking strategy. Strong reporting and communication skills with the ability to explain insights and next steps clearly. Ability to work independently, meet deadlines, and execute with minimal supervision. Preferred Qualifications SEO writing experience (content briefs, content refreshes, blog/landing page optimization). Basic web development skills (WordPress/Webflow, HTML/CSS; bonus if familiar with JS fundamentals). Experience implementing SEO fixes directly (schema, metadata, redirects, speed improvements). Familiarity with conversion rate optimization (CRO) and landing page best practices. Local SEO experience (Google Business Profile optimization) is a plus. Performance Review Criteria Organic Growth & Visibility Growth in organic traffic and rankings for priority keywords. Improvement in impressions, clicks, and CTR in Google Search Console. Lead Quality & Conversion Impact Increased organic-driven leads and improved conversion performance of priority pages. Clear attribution and reporting of SEO-driven outcomes. Execution & Operational Excellence Timely completion of SEO priorities based on the action plan. Strong collaboration with content/design/dev teams and reduced delays in implementation. Consistent reporting cadence with clear insights and next steps. #J-18808-Ljbffr Ensembledigitalmedia