HR Business Partner, Compensation & Total Rewards

Company Overview:

Crazy Maple Studio is a fast-growing company based in the Bay Area and Los Angeles, focusing on mobile gaming, reading, and streaming. We are proud to have a global team that drives our innovation and success across diverse markets.

Our flagship platform, ReelShort, is the #1 vertical streaming app in the U.S., with over 5 million DAU, delivering bite-sized episodic content that keeps viewers hooked. Other standout products include Chapters, where users shape immersive stories across drama, fantasy, and romance, and My Fiction, a platform for consuming and creating serialized romance.

We're proud to be recognized as one of the Global Most Loved Workplaces 2025, reflecting our commitment to innovation, creativity, and an employee-first culture!

Position Overview:

The HR Business Partner, Compensation & Total Rewards will serve as a key partner at the intersection of people, performance, and business strategy, based onsite in our Sunnyvale office. This role leads the design and execution of compensation architecture, incentive programs, and people analytics, while serving as a credible, professional HR presence on the ground.

Reporting to the Head of Human Resources, USA and working closely with the HR Operations and Finance as primary partners, this role operates with a high degree of independence while maintaining strong alignment with distributed HR leadership. The ideal candidate thrives in a fast-paced, high-growth environment and is passionate about building scalable compensation frameworks, data-driven insights, and disciplined workforce strategies.

This is a role for someone who wants to build from the ground up, influence decision-making through data, and operate as a trusted partner to both HR and business leadership.

Responsibilities:

Compensation Architecture & Total Rewards

• Build and maintain salary bands, job leveling frameworks, and pay equity structures across the organization.
• Design and evolve competitive incentive programs, including bonus structures and performance-based compensation.
• Lead and support compensation cycles, including benchmarking and market analysis to ensure practices remain competitive, equitable, and aligned to business goals.
• Partner closely with Finance on headcount planning, workforce cost modeling, and budget alignment.
• Evolve total rewards philosophy and benefits strategy in partnership with HR leadership to support attraction and retention of top talent.

HR Systems & People Analytics

• Build and maintain dashboards and reporting across headcount, attrition, compensation, and workforce trends.
• Track and analyze key people metrics and translate insights into clear, actionable recommendations for HR and business leaders.
• Partner with HR leadership to bring greater data visibility and rigor into decision-making.
• Support ongoing evolution of HR systems and tools to improve scalability, automation, and operational efficiency.

HR Presence & Partnership

• Serve as a trusted, professional, and approachable HR presence in the Sunnyvale office, acting as an extension of HR leadership.
• Ensure consistency in messaging, standards, and employee experience across the site.
• Build strong relationships with local leaders and teams, providing thoughtful guidance and support as needed.
• Champion company culture and values, helping balance startup agility with long-term organizational health.

Employee Guidance & Escalation

• Provide thoughtful, low-risk guidance to managers and employees on day-to-day matters.
• Identify and escalate performance, behavioral, or organizational concerns to the Head of Human Resources, USA.
• Maintain a consistent, compliant, and well-managed employee experience, partnering with HR leadership to ensure issues are handled with appropriate care, discretion, and alignment.

Requirements

• 6-8+ years of progressive HR experience with a strong focus on compensation and total rewards, ideally including time at a Senior Manager or HRBP level
• Bachelor's degree required in HR, Business, or related field; advanced degree or HR certifications (SHRM-CP/SCP, PHR/SPHR, CCP) a plus
• Proven experience partnering with Finance on workforce planning, headcount modeling, and cost management
• Strong analytical capability with demonstrated experience in people analytics, reporting, and data-driven decision-making
• Hands-on experience working with or optimizing HR systems and tools; familiarity with compensation benchmarking platforms (Radford, Compa, Mercer, Pave) preferred
• Familiarity with California employment labor practices, pay transparency, and related regulations
• Ability to operate independently while maintaining alignment with distributed leadership
• Experience in tech, media, content-driven, or high-growth startup environments preferred
• Mandarin language skills are a plus
• Ability to work on-site 5 days a week in the Sunnyvale office

Benefits

Crazy Maple Studio, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.