Content Specialist/Manager

About the Role
We are hiring a Content Specialist to own the words, visuals, and conversion logic across our e-commerce web-site. You will plan, write, edit, and ship product copy, landing pages, email campaigns, packaging, and web content — working tightly with creative, product, and growth teams. Every line you write directly impacts revenue.
This is a hands-on execution role for someone who can move fast, obsess over detail, and think in funnels.

What You'll Do
E-Commerce Content Ownership
● Own product detail pages (PDPs) end to end: write conversion-focused copy, source and brief photography and video, and ensure specs, features, and ecosystem benefits are accurate and front-loaded.
● Build and update new web pages across official website — landing pages, collection pages, campaign hubs — with a focus on speed, clarity, and CRO best practices.
● Maintain content consistency across all touchpoints: website, packaging, marketing collateral, and sales tools.
Cross-Functional Coordination
● Partner with product, creative, and growth teams to implement site changes, A/B tests, and UX improvements that lift conversion rate.
● Coordinate photo and video shoots: brief creators, review assets, and ensure final deliverables meet e-commerce standards.
● Proofread, edit, and localize English copy generated across the org. You'll be the final quality gate for all English-language content before anything customer-facing ships.
● Enforce brand and style guidelines across all output — no drift, no inconsistency.
Content Strategy & Planning
● Lead monthly content planning and story ideation for product launches, seasonal campaigns, and evergreen initiatives.
● Track content performance (traffic, conversion, engagement) and iterate based on data.

What We're Looking For
Must-Have
● 1+ years in e-commerce copywriting, content marketing, or digital product marketing — ideally in DTC, consumer tech, or lifestyle.
● Proven ability to write conversion-focused product copy (PDPs, landing pages, emails) with concrete examples in your portfolio.
● Strong understanding of e-commerce UX and CRO principles — you know what makes someone click "Add to Cart."
● Experience coordinating visual assets: photography, video, design. You can brief creatives and critique output.
● Willingness to integrate AI tools into workflow.
● Native English. Chinese fluency is a plus.
● Fast, detail-oriented, and comfortable in a high-feedback environment.
Nice-to-Have
● Familiarity with SEO basics for e-commerce (keyword research, on-page optimization, structured data).
● Basic design literacy — Figma, Canva, or Adobe Creative Suite.
● Experience in sexual wellness, health tech, or another regulated/personal category.