Director, Integrated Media (Influencer & Social)

Director, Integrated Media (Influencer & Social)

About The Job

Who We Need:

MikeWorldWide is looking for a Director to join our Integrated Media team to lead the strategy and hands-on execution of social and influencer programs. This role will support teams across the agency and is open to candidates across the U.S with a preference for the New York office.

The Director will be a strategic leader within our team, responsible for overseeing and managing social media and influencer accounts for our high-profile clients. This is a true hybrid role, with focus on influencer, social and community strategies. This role requires a deep understanding of the social and creator ecosystem, including social media platforms and influencer marketing. We are looking for a strategist who knows social inside and out, can speak strategically to paid social and creator amplification, has managed influencer programs, and who has ideally worked in a PR agency setting in the past.

As the Director, you will work closely with clients to understand their business objectives and translate them into effective social, influencer and integrated media campaigns. You will also be responsible for managing client relationships, ensuring that all tactics and activities align with broader client/business goals, and delivering measurable results.

This role is critical to ensuring that our programs are integrated across all teams and executed flawlessly. This is not purely an oversight role. The ideal candidate is as comfortable building a strategy and presenting it to a client as they are sourcing creators, drafting briefs, reviewing content and pulling reports alongside the team. They should also have strong critical thinking skills, the ability to present, excellent analytic skills, and the ability to manage multiple client accounts simultaneously.

Key Responsibilities:

· Work closely alongside Integrated Media leaders and teams across the agency to help enhance offerings for our clients to ensure the agency is evolving and staying ahead of the curve.

· Develop and implement comprehensive social and influencer strategies that align with clients' business goals and drive engagement across all relevant platforms.

· LinkedIn expertise is a strong bonus to us, including organic strategy, executive thought leadership and B2B creator programs.

· Oversee the creation, curation, management and execution of programs, ensuring all brand and creator content across social channels is grounded in audience behavior, culture, platform dynamics and performance insights.

· Lead influencer programs end-to-end, including strategy, creator identification and vetting, outreach and negotiation, contracting, briefing, content review and approval, FTC disclosure compliance and amplification.

· Stay hands-on: execute alongside the team on day-to-day work such as content calendars, creator communications, community management and reporting, especially during launches and high-volume moments.

· Partner with paid media teams to plan and optimize paid social and creator amplification (e.g., whitelisting and partnership ads).

· Serve as the primary point of contact for clients, building and maintaining strong relationships, and ensuring client satisfaction.

· Regularly monitor, analyze, and report on the performance of social and influencer programs, using data to inform decisions and optimize future strategies.

· Research and understand relevant industry experts, influencers, competitors, target audience and users as it relates to each client.

· Contribute to new business, including research, strategy development, proposals and pitch presentations.

· Manage, mentor and develop team members, overseeing activity reports, budgets and account management needs for clients.

· Stay current with the latest social, creator economy and platform trends, tools, and best practices, and provide recommendations for how clients can leverage new opportunities.

· Advise on social media and influencer-related issues, crises or negative publicity, working closely with clients to protect their brand reputation from a social and creator point of view.

Required Skills:

· Strategic Skills: Proven ability to develop and execute successful, high-impact strategies that can cut across social media, influencer marketing and paid social.

· Social Mindset: Strong understanding of all major social media platforms and their respective best practices. Demonstrate deep knowledge of major and emerging platforms, translating algorithm shifts, new formats, creator behaviors and cultural trends into actionable opportunities for clients.

· Influencer Expertise: Hands-on experience running influencer programs end-to-end, including creator sourcing and vetting, negotiation and contracting, usage rights, FTC disclosure guidelines and performance measurement.

· Strategy + Execution: Comfortable moving between big-picture strategy and day-to-day execution; willing to get into the details and do the work alongside the team.

· Client Management: Strong experience as the client lead, spearheading the strategy and execution of integrated accounts, including experience seamlessly incorporating corporate/B2B social and influencer strategies.

· Strong Communication Skills: Exceptional writing, communication and presentation abilities.

· Process Skills: Excellent process and organizational skills.

· Analytic Skills: Analytical mindset with the ability to interpret data and make data-informed decisions.

· Multitasking: Ability to work under pressure and manage multiple clients/projects simultaneously.

· Leadership Skills: Experience supervising and providing guidance to junior team members; strong team building and mentorship aptitude.

· Integration: Demonstrated understanding of how social media and influencer marketing work together with paid media and traditional media relations.

· Toolkit Knowledge: Comprehensive understanding of Microsoft Office Suite and proficiency with social listening and monitoring tools (e.g. Sprinklr), as well as influencer discovery and management platforms (e.g., CreatorIQ) and native platform analytics.

Qualifications:

· Minimum of 6 years of experience (POST GRADUATION) in social media and influencer marketing, preferably in an agency environment.

· Bachelor's degree in Marketing, Communications, Business, or a related field.

· Ability to travel as necessary, contingent on client and new business needs (requirements vary).

This role can be fully remote or based in our NYC office. Candidates MUST be available to work Eastern Time hours.

Our Benefits

• Unlimited PTO
• Pre-PTO
• Mental Health Awareness Days
• Friday Freeze (client work permitting)
• Summer Fridays (client work permitting)
• Office closure between Christmas Eve and New Year's Day
• Commuter benefits
• Professional development, training, and workshops
• Phone and wellness/fitness stipend

MikeWorldWide is an Equal Employment Opportunity employer. We do not discriminate in hiring on the basis of race, color, national origin, religion, creed, sex or gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, military or veteran status, or any other characteristic protected by federal, state, or local law.