Head of Marketing

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Marketing based in the United States. We are seeking a strategic, hands-on marketing leader to drive the next phase of growth for an innovative AI-powered platform transforming how government organizations collaborate and deliver essential services. In this role, you will own the marketing strategy across brand, positioning, product marketing, demand generation, and field marketing. You will work closely with the CEO, founders, Sales, Product, and customer-facing teams to turn complex technology into a compelling market story. Leading a lean, talented team, you will balance strategic leadership with direct execution, from shaping campaigns and thought leadership to supporting high-value accounts and industry events. You will help establish a distinctive market category at the intersection of government operations, collaboration, and AI. This is an opportunity to build a scalable marketing function, influence company strategy, and contribute to technology that helps public servants address critical community challenges. Accountabilities - Brand strategy and positioning: Own the brand narrative and market positioning, translating a complex product and emerging category into a clear, differentiated, and compelling value proposition. - Product marketing and storytelling: Transform customer success stories, product developments, and measurable outcomes into impactful campaigns, thought leadership, content, product launches, and sales enablement materials.

- Growth strategy and demand generation: Partner with the growth marketing lead to identify priority audiences, channels, campaigns, and investments that generate qualified pipeline and support broader go-to-market objectives. - Field marketing and events: Develop a differentiated field marketing strategy encompassing conferences, roundtables, executive dinners, partnerships, and other relationship-building opportunities that support account growth. - Sales partnership and strategic accounts: Collaborate with Sales to refine messaging, support strategic opportunities, develop account-based campaigns, strengthen sales enablement, and help open, close, and expand government relationships. - Category development and thought leadership: Build market awareness and credibility through public relations, partnerships, creative campaigns, and thought leadership that establish a strong voice in modern government operations and AI. - Marketing team leadership: Lead, coach, and develop the marketing team, set clear priorities, empower functional owners, and identify the people, processes, and capabilities needed as the organization scales. - Performance measurement and optimization: Analyze campaign performance and pipeline contribution, identify effective channels and activities, and translate marketing insights into repeatable growth strategies. - Hands-on marketing execution: Contribute directly to copywriting, editing, campaign development, presentation creation, event planning, marketing operations, and strategic account support when needed. - Cross-functional alignment: Work closely with company leadership and teams across Sales, Product, and customer-facing functions to ensure marketing priorities align with customer needs and business objectives. - AI-enabled marketing innovation: Incorporate AI tools, automation, analytics, and emerging technologies into marketing workflows to improve efficiency, accelerate experimentation, and increase the impact of a lean team. - Marketing organization development: Establish processes, priorities, and operating practices that support rapid execution, continuous learning, and sustainable growth in an evolving market.