Field Marketing Manager

Full-Time Leadership Role | Grand Rapids, MI + Michigan Travel | Relocation Assistance Available

BathWorks of Michigan, one of the fastest-growing Jacuzzi Bath Remodel dealers in the country, is looking for a highly organized, driven leader to take our Field Marketing team to the next level. We specialize in one-day bath and shower remodeling and this role plays a major part in driving company growth, brand awareness, lead generation, and revenue across Michigan markets.

This is not a sit-behind-a-desk management role. We’re looking for someone who thrives being in motion, enjoys developing people, creates accountability, and takes pride in building strong team culture and structure.

You’ll oversee Costco roadshows, home shows, expos, and retail events across Michigan while helping turn our Field Marketing division into a well-oiled machine.

What You’ll Do

• Lead, coach, and develop the Field Marketing team
• Hire, onboard, and train new team members
• Manage schedules, staffing, event logistics, and inventory
• Hold team members accountable to KPIs and performance expectations
• Conduct trainings, roleplays, coaching, and field development
• Track event performance, lead quality, and appointment results
• Support events and team operations Tuesday through Sunday across multiple Michigan markets

What We’re Looking For

• Leadership or management experience preferred
• Home improvement industry experience preferred
• Experience in field marketing, retail marketing, lead generation, promotions, operations, or canvassing preferred
• Highly organized and self-driven
• Strong leadership and communication skills
• Passion for developing people and building high-performing teams
• Comfortable traveling throughout Grand Rapids, Kalamazoo, Lansing, Muskegon, Midland, and Traverse City
• Ability to work evenings and weekends based on event schedules

Why BathWorks?

• One of the fastest-growing Jacuzzi Bath Remodel dealers in the country
• 4.9-star Google rating with 1,000+ reviews
• Certified Jacuzzi Bath Remodel dealer
• Locally owned and operated in Michigan
• Leadership growth opportunities
• High-energy, team-first culture built around our core values: Hungry
• Honest
• Team Player
• Customer First
• Courage
• Leadership

Compensation & Benefits

• Competitive base salary
• Performance bonus opportunities
• Growth opportunities within leadership
• Mileage reimbursement and travel stipends where applicable
• Health, dental, and vision insurance
• 401(k) options
• Employee discounts
• Company events and team outings
• Fast-growing company with advancement potential

BathWorks of Michigan is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, height, weight, marital status, veteran status, or any other status protected by applicable law.