SEO/AEO Strategist

Our client, a leading retail and convenience store company, is seeking an experienced SEO/AEO Strategist to join its UX Operations team in Irving, TX. This is an approximately 6-month contract opportunity focused on improving how customers discover the company's digital platforms through traditional search engines, answer engines, and AI-powered search experiences. The individual will develop and execute SEO/AEO strategies, identify and resolve technical SEO issues, implement website improvements, and optimize content discoverability. This role combines search strategy with hands-on technical implementation, including HTML, CMS configurations, metadata, and structured data. The ideal person will have strong experience in Technical SEO, AEO, website optimization, and collaborating with Product, UX, Engineering, and Technology teams. Contract type and duration: Contract, approximately 6 months (11/23/2026 – 5/23/2027) Work location: Irving, TX Core Responsibilities Audit and improve website crawlability, indexation, sitemaps, redirects, canonicalization, site architecture, and internal linking Implement website improvements involving HTML, page templates, metadata, CMS configurations, and structured data Implement and validate Schema Markup and structured data to help search engines and answer engines understand website content Develop and execute SEO/AEO strategies to improve organic search visibility and AI-driven content discoverability Analyze how website content appears in AI-generated answers and identify opportunities to improve visibility Research customer search behavior, keywords, topics, and user intent to optimize content across the customer journey Collaborate with Product and UX teams to prioritize SEO opportunities, define requirements, and establish acceptance criteria Partner with Engineering and Technology teams to implement, review, release, and validate website improvements Monitor search performance, website analytics, crawling data, and AI visibility to measure optimization results Develop SEO guidelines and repeatable practices to maintain search-friendly digital experiences Required Skills/Experience (Must-Haves) 5+ years of experience in SEO, Technical SEO, AEO, search experience, or a related discipline Strong experience auditing and resolving technical SEO issues involving crawlability, indexation, sitemaps, redirects, canonicalization, and site architecture Hands-on experience implementing website changes involving HTML, metadata, templates, CMS platforms, or structured data Experience implementing and validating Schema Markup and Structured Data Strong understanding of how search engines and AI-powered platforms discover, interpret, and display website content Experience working with website codebases or CMS platforms and collaborating through engineering review and release processes Experience partnering with Product, UX, Engineering, and Technology teams to prioritize and deliver website improvements Strong analytical skills with the ability to use search performance and website data to identify opportunities and measure results Excellent written, verbal, and communication skills, with the ability to explain technical findings to business and technical stakeholders Experience managing multiple initiatives and working effectively in an Agile product environment Portfolio or documented case studies demonstrating technical SEO/AEO experience, hands-on implementation, and measurable outcomes Preferred Skills/Experience (Nice-to-Haves) Bachelor's degree in Marketing, Information Science, Communications, or a related field preferred Equivalent relevant professional experience may be considered in place of a degree Experience optimizing content for generative AI, answer engines, and conversational search experiences Experience with programmatic SEO, enterprise CMS platforms, and large-scale content optimization Experience supporting e-commerce or transaction-driven digital experiences Familiarity with marketing platforms, campaign engines, personalization systems, and enterprise SEO tools Experience with competitive analysis, keyword research, content gap analysis, and search trend forecasting Experience integrating search optimization requirements into UX practices or design systems Strong knowledge of technical SEO and ability to identify and resolve website optimization issues Take ownership of implementing website improvements rather than only providing recommendations or audits Understand how AI-powered search platforms discover and surface website content Use search performance, analytics, and website data to identify opportunities and measure results Clearly communicate technical findings, recommendations, and project progress to stakeholders Work effectively with Product, UX, Engineering, and Technology teams Take responsibility for SEO/AEO strategies, implementation, and continuous optimization Develop repeatable practices to improve website discoverability and search performance Location: Irving, TX Work arrangement: Fully onsite, 5 days per week Department: UX Operations / Technology Work closely with Product, UX, Engineering, Technology, and content teams to improve digital experiences and search visibility Pay Range: The approximate pay range for this position is between $38.00 and $55.00 per hour. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums. Employee-Owned Profit Sharing (ESOP) 401K offered About KellyMitchell At KellyMitchell, our culture is world class. We're movers and shakers! We don't mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice. #J-18808-Ljbffr KellyMitchell Group