Product Strategist

Description:

On-site in New York, NY

Our client seeks an AdTech-focused Product Strategist to define the future-state vision for a modernized Ad Sales and AdTech ecosystem. The role will bridge business workflows, data strategy, and product direction to reimagine processes, drive innovation, and guide the client toward a materially improved way of working rather than rebuilding legacy systems.

Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $100.00 to $125.00/hr. w2

Responsibilities:

• Lead the strategy for a next-generation AdTech and Ad Sales platform, defining what the new system should become and how it should operate.
• Drive product thinking and data-driven decision-making, filling the current gap in product ownership and data strategy.
• Partner with business stakeholders to understand pain points and translate them into forward-looking product options and solution paths.
• Provide innovative recommendations rather than simply taking direction, challenging assumptions and proposing improved workflows.
• Envision and articulate the art of the possible across AdTech, Ad Sales, and data workflows, grounded in industry best practices.
• Serve as the bridge between business process owners, data teams, and application development teams to ensure alignment and clarity.
• Evaluate multiple approaches to solving business problems and present structured options with clear trade-offs.
• Apply deep AdTech and Ad Sales workflow knowledge, including order management, planning, trafficking, sales reporting, and related operational processes.
• Collaborate closely with the Business Analyst to pair process understanding with data and product strategy in a two-in-a-box model.
• Take ownership of overall product direction to ensure modernization results in a system that is materially better, not just a technical rebuild.

Experience Requirements:

• Proven experience in AdTech and Ad Sales product strategy across workflows such as order management, planning, trafficking, and sales reporting.
• Demonstrated ability to define future-state platforms and operating models.
• Strong stakeholder management with the ability to translate pain points into product options and data-informed solution paths.
• Experience evaluating solution alternatives with clear trade-offs and recommendations.
• History of partnering with business, data, and engineering teams to drive aligned outcomes.
• Product ownership background with data strategy integration.