Lead Product Manager, Product-Led Growth (Onboarding & Adoption)

Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you'll doWe are looking for a Lead Product Manager to spearhead our Product-Led Growth (PLG) Onboarding & Adoption strategy. You will own the critical "first-mile" experience for millions of users—designing seamless activation loops, driving deep feature adoption, and radically accelerating Time-to-Value (TTV). This is not a traditional "feature delivery" PM role. We are looking for a high-agency, self-starting builder who treats product adoption like a science. You will operate at the intersection of UX, engineering, data science, and cross-functional go-to-market teams to remove user friction, test bold hypotheses, and leverage modern AI capabilities to deliver hyper-personalized user journeys at scale. If you thrive on owning outcomes over outputs, operating across organizational boundaries, and moving key metrics like Activation Rate, Feature Adoption, and Retention—this role is for you. You’ll have the autonomy, high-leverage ownership, and resources to build growth experiences that touch millions of users. If you're excited to push the boundaries of modern PLG using AI and experimentation, we’d love to talk to you.This position is an individual contributor role reporting to the Sr. Director of Product Management – Product-Led Growth.ResponsibilityDefine and execute a visionary PLG roadmap focused on getting users to their "Aha!" moment as fast as possibleUncover friction points across user journeys and build scalable, product-led mechanisms that turn casual users into power usersIdentify and deploy cutting-edge AI capabilities to build context-aware, personalized growth experiencesAct as a force multiplier across the company—partnering effortlessly with Engineering, Design, Product Marketing, Data Science, and Customer Success to clear roadblocks and execute fastEstablish a high-velocity experiment roadmap. Plan, execute, and analyze rapid A/B and multivariate tests to continuously optimize funnelsOwn key growth performance indicators including Time-to-Value (TTV), Activation Rate, Retention, and Feature Adoption DepthJob DesignationHybrid:Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.What you bringBasicBachelor's degree12+ years of Product Management experience with a proven history of moving key activation, adoption, and engagement metrics in a B2B or B2C SaaS environmentExperience actively using and exploring AI tools and frameworks, viewing generative AI and ML not as buzzwords, but as core tools to personalize user journeys and rethink traditional onboarding paradigmsExperience in quantitative product analytics (Mixpanel, Amplitude, SQL, etc.) and qualitative synthesis to back up intuition with data and clearly articulate the "why" behind your metricsExperience communicating vision, building cross-functional alignment without formal authority, and translating complex customer insights into actionable engineering tasksPreferredMaster's degreeCare deeply about solving real human problems and reducing cognitive load for users trying to get work doneTake end-to-end ownership, spot hidden friction, and mobilize teams across organizational lines to get things doneWage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $186,100.00 - $300,550.00 base salaryWashington, Maryland, New Jersey and New York (including NYC metro area): $178,900.00 - $262,825.00 base salaryThis role is also eligible for the following:Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.Stock: This role is eligible to receive Restricted Stock Units (RSUs).Global benefits provide options for the following:Paid Time Off: earned time off, as well as paid company holidays based on regionPaid Parental Leave: take up to six months off with your child after birth, adoption or foster care placementFull Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employmentRetirement Plans: select retirement and pension programs with potential for employer contributionsLearning and Development: options for coaching, online courses and education reimbursementsCompassionate Care Leave: paid time off following the loss of a loved one and other life-changing eventsLife at DocuSignWorking hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at View email address on click.appcast.io you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at View email address on click.appcast.io for assistance.Applicant and Candidate Privacy NoticeStates Not Eligible for EmploymentThis position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.EEO StatementIt's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.EEO Know Your Rights posterJob SummaryLocation: US-CA-San Francisco | US-WA-SeattleCategory: Marketing & CommunicationsPosition Type: Regular