Email & Lifecycle Marketing Manager

Job Description

Job Description

Description:

Operating 120+ indoor playgrounds across the U.S., Kids Empire is quickly becoming

the go-to entertainment destination for families. As our brand and company continue

to grow, we are expanding our marketing team and seeking a creative, analytical, and

hands-on Email & Lifecycle Marketing Manager to turn a brand-new data foundation

into a highly engaging and revenue-driving CRM program.

This role blends strategy and execution, for a fun and playful brand addressing children

of all ages and offering high visibility and opportunities to grow.

ROLE OVERVIEW

The Email & Lifecycle Marketing Manager will be responsible for creating and

executing our CRM strategy, working alongside the VP of Marketing and leveraging

our internal and external teams (marketing, IT, data and agencies). The CRM roadmap

will blend behavioral, seasonal and product triggers, while strengthening brand

preference and engagement with our guests.

With a newly finalized data infrastructure and integrated CRM platform (customer.io),

this role will benefit from rich behavioral data to inform strategy, measure results and

support the performance of our playgrounds nationwide.

CRM being a key strategic priority for Kids Empire, with significant potential for

growth, you will have significant room to propose and test ideas, shaping how we build

guest relationship through automated marketing, while working within clear brand

guidelines and alongside experienced partners and agencies.

WHAT YOU’LL DO

• Email & Lifecycle Strategy

o Own the email marketing calendar, aligned to product launches, seasonal

activations and customer lifecycle goals

o Develop trigger-based flows and segment-specific content using behavior

and response data to tailor messages to each group

o Ensure every email is compelling, on-brand, engaging, and fun (!),

partnering with our creative teams for design and copy as needed

o Lay the foundations of a true CRM engine mixing email, SMS and pop-up

messages that builds brand preference and grows revenues

• Analytics & Optimization

o Own performance reporting across revenue, engagement and list health

metrics, while working with our data partners to leverage all data sources

available and connect additional tools if needed

o Translate data into optimization decisions and testing priorities to sharpen

our strategy and campaigns with proven tactics

o Work alongside our IT team and data partners to leverage behavioral signals,

customer data and preferences to deliver the right message (and product)

to the right cohort at the right time

o Stay up to date with industry trends and email marketing best practices to

test and implement new tactics, tools or channels.

o Share regular insights and recommendations with the VP of Marketing and

broader team.

EDUCATION & EXPERIENCE

• Bachelor’s degree in Marketing, Communications, or a related field

• 3+ years of experience in email or CRM/lifecycle marketing, ideally for

consumer-facing brands (family entertainment, retail, hospitality, or similar is a

plus).

• Hands-on experience building email campaigns and automated flows, with a

strong sense of what resonates with families and kids.

• Demonstrated ability to interpret email/SMS metrics, turn insights into actions,

and communicate performance clearly.

• Data-driven mindset, with an appetite for autonomously looking at relevant

KPIs, suggesting new tactics, leading their execution and clearly assessing

impact

• Familiarity with CRM/marketing automation platforms and analytics tools (e.g.,

Customer.io, BigQuery, Google Analytics, Domo, or similar); experience with

customer.io is a plus

• Excellent written and verbal communication skills, and the ability to adapt

tone and messaging to different audiences.

• Strong interpersonal skills and comfort working cross-functionally and with

external partners/agencies.

• Spanish language skills are a plus.

ADDITIONAL REQUIREMENTS

• Location: Hybrid or remote. Open to in-office work with our VP of Marketing in

New York, or remote work within the U.S.

• Park Access: Reasonable distance to one or more Kids Empire parks is a plus.

• Travel: Occasional travel to our parks and/or company events may be required.

BENEFITS

• Health insurance

• PTO

• 401k

Requirements: