Digital Marketing Manager

Job Title: Digital Marketing Manager Department: Growth & Retention Reports to: Sr. Director of Growth and Retention Work Location: Denver, CO, Centennial, CO Employee Type: Full-time Pay Type: Salaried FLSA: Exempt Supervisor Position: No Application Deadline: August 18, 2026 at 9:59pm CLIMB WITH US. Denver Summit FC is Colorado’s professional women’s soccer club, proudly holding the distinction of being the National Women’s Soccer League’s (NWSL) 16th franchise. Our unwavering mission is to cultivate the preeminent professional soccer club globally, achieved through deep and meaningful engagement with Denver’s dynamic and multifaceted communities. The Denver Summit FC team, set to begin play in the 2026 season, is comprised of a robust and dedicated ownership group led by Rob Cohen, alongside a collective of impassioned local and national investors. This blend of local roots and broad support underscores our dedication to both Colorado and the wider soccer community. Nature Of Work Denver Summit FC is seeking a strategic and data-driven Digital Marketing Manager to lead digital initiatives that grow and engage our fanbase across web, app, and other digital platforms. They will own the day-to-day management and execution of web content and oversee improvements to the architecture, as well as ensuring content is refreshed on the app. This role is instrumental in amplifying the club’s presence, driving measurable fan acquisition and retention, and delivering best-in-class digital experiences. The ideal candidate combines strategic thinking with creative execution, data fluency, and a passion for sports, culture, and community. Examples Of Work Performed Strategy & Campaign Planning Develop and execute comprehensive digital marketing strategies aligned with club revenue goals and audience growth targets. Identify emerging digital trends and translate insights into actionable marketing plans. Content & Website Oversight Oversee digital content strategy and delivery across web and app platforms, ensuring brand alignment and voice consistency, including press releases, promotional updates, homepage carousels, highlight reels and more. Optimize the Denver Summit FC website for performance, user experience (UX), SEO, and fan engagement. Maintain and build landing pages and webforms to support various departments, including Ticketing, Community Relations and Partnerships. App & Digital Platform Management Lead management and enhancement of the club’s official app, ensuring it serves as a dynamic hub for fans. Publish targeted content on the mobile app, including personalized content for Season Ticket Members Collaborate with internal teams and third-party vendors to maintain app performance and feature development. Data, Analytics & Optimization Use analytics tools (e.g., Google Analytics, Meta Ads Manager, Google Tag Manager) to track campaign performance, generate insights, and guide optimizations. Prepare regular reports on KPIs and recommend improvements for ROI. Develop and execute test & learn strategies to improve ticketing and merchandise conversion rates. Troubleshoot and resolve technical issues across the website and mobile app to ensure optimal performance Budget & Vendor Oversight Manage the digital marketing budget, ensuring efficient allocation and high return on investment. Coordinate with external agencies and vendors to execute website relaunch, digital activations and performance marketing campaigns. This description is a summary only and highlights the general level of work being performed. It is not intended to be all-inclusive. The duties of this position may change based on business needs. The Company reserves the right to add or remove duties and responsibilities at the discretion of the supervisor and/or hiring authority. Working Conditions & Physical Demands Typical Office Conditions Ability to work nights and weekends are required Ability to travel between our downtown Denver office and Centennial Stadium Lift 50 lbs. daily Work in extreme weather conditions Qualifications Minimum BS/BA degree in Marketing or related field High School or GED 4+ years’ experience in a website marketing manager or marketing web developer role. Experience with WordPress is required Applicants must meet minimum qualifications at the time of hire. Preferred Experience in a sports organization Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards. Competencies/Knowledge, Skills & Abilities Strong understanding of SEO, content marketing and website management Strong familiarity with Google Analytics, Google Tag Manager and Google Search Console Highly proficient with WordPress websites and content management systems (CMS) Highly proficient with HTML, CSS and Javascript Excellent organizational and time management skills to oversee multiple campaigns and initiatives Ability to analyze data, draw insights, and use them to make informed decisions Proficiency with tools and techniques for tracking and analyzing data Ability to maintain positive attitude and demonstrate professionalism Ability to maintain a high level of confidentiality Ability to work independently & in a group setting and demonstrate good judgment skills Ability to communicate effectively orally and in writing Possesses excellent interpersonal skills Ability to multi-task, prioritize and adapt to changing environments Compensation Base salary range $65,000-$75,000 per annum Eligible for annual discretionary bonus Benefits Include 15 Paid Company Holidays Health Insurance (Medical, Dental, Vision) Paid Time Off (PTO) Life and AD&D Insurance 401(k) match RTD EcoPass Dog-friendly headquarters Employee ticket opportunities Equal Employment Opportunity Denver Summit FC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. #J-18808-Ljbffr