Marketer

Job Description

Job Description

Admissions Assistant and Facility Marketer-Northwood

Purpose of Your Job Position 

A nursing home marketer focuses on promoting long-term care facilities, including skilled nursing facilities and assisted living communities  to attract residents and families. Their responsibilities include developing and implementing marketing strategies, buildings relationships with referral sources, conducting facility tours, and creating a positive public image of the facility.

Responsibilities

Developing Marketing Strategies:

Creating and executing comprehensive marketing plans to increase occupancy rates and promote the facility’s services

Building relationships:

Establishing and maintaining connections with hospitals, physicians, and other healthcare providers to generate referrals/

Community outreach:

Engaging with the local community to raise awareness about the facility and its services

Plan local events to advertise and promote the facility in a positive light 

Conducting tours:

Providing tours of the facility to potential resident anther families

All other duties as assisgned by the Administrator, Social Services Director and Director of Admissions and Marketing