Market Analyst

Job Description

Job Description

Position : Market Analyst – Food Manufacturing

Location: Philadelphia, PA

Reports To: VP of Marketing

Position Summary

The Market Analyst is responsible for delivering high-quality, data-driven insights that support strategic decision-making across marketing, sales, and product development within a fast-paced food manufacturing environment. This role focuses on analyzing market trends, consumer behavior, competitive dynamics, and pricing structures to guide product strategy, optimize performance, and drive revenue growth.

The position operates at the intersection of data analytics, business strategy, and manufacturing operations, requiring a strong understanding of both market intelligence and the realities of production, supply chain, and retail execution. The Market Analyst plays a key role in ensuring the organization remains competitive, responsive to market changes, and aligned with consumer demand.

Key Responsibilities

1. Market Research & Analysis

• Collect, analyze, and interpret quantitative and qualitative market data from various internal and external sources
• Monitor industry trends, including consumer preferences, competitor activities, and emerging product categories
• Analyze supply and demand drivers, pricing influences, and market volatility within the food and CPG sectors
• Conduct detailed competitive benchmarking and identify opportunities for differentiation
• Develop forecasts to anticipate demand shifts and inform business planning

2. Business Intelligence & Reporting

• Develop and maintain dashboards, reports, and analytics tools to support decision-making
• Translate complex datasets into clear, actionable insights for leadership and cross-functional teams
• Present findings through written reports, presentations, and visualizations
• Conduct seasonal and post-launch performance analysis to assess product success and identify improvement opportunities
• Ensure accuracy, consistency, and integrity of all reporting and datasets

3. Product Strategy & Category Insights

• Support New Product Development (NPD) through:
  • Consumer trend analysis
  • Market demand forecasting
  • Competitive product benchmarking
• Provide recommendations on:
  • Product positioning
  • Pricing strategies
  • Packaging formats
  • Target markets
• Identify category growth opportunities, whitespace, and emerging trends
• Evaluate the performance of current product lines and recommend improvements

4. Sales & Marketing Support

• Partner with Sales teams to support:
  • Pricing strategies and pricing models
  • Promotional planning and evaluation
  • Strategic account development initiatives
• Assist Marketing teams by:
  • Analyzing campaign effectiveness
  • Supporting go-to-market strategies
  • Identifying consumer insights to guide messaging and positioning
• Support development of retail presentations, reporting, and customer-facing materials

5. Cross-Functional Collaboration

• Work closely with:
  • Marketing (strategy, campaigns, brand positioning)
  • Sales (customer insights, pricing, promotions)
  • Product Development (innovation and product design)
• Participate in strategic planning teams and contribute insights to drive business decisions
• Communicate effectively with stakeholders across all levels of the organization

6. Industry Intelligence & Relationship Management

• Build and maintain relationships with:
  • Industry contacts
  • Data providers
  • Retail partners
• Collect insights through interviews, networking, and industry research
• Serve as a resource for internal and external stakeholders regarding market conditions and pricing trends

Food Manufacturing & Industry-Specific Responsibilities

Manufacturing Alignment

• Understand production cycles, capacity constraints, and seasonal demand fluctuations (e.g., holiday-driven spikes)
• Align market forecasts with manufacturing schedules and inventory planning
• Support decision-making to minimize excess inventory, shortages, and product waste

Supply Chain & Cost Drivers

• Analyze the impact of:
  • Raw material costs (e.g., cocoa, sugar, packaging materials)
  • Supplier variability and sourcing challenges
  • Transportation and logistics constraints
• Provide insights into cost fluctuations and their effect on pricing and margins

Regulatory & Food Safety Awareness

• Maintain awareness of regulatory standards (FDA, GMP, labeling requirements)
• Understand how compliance, recalls, or quality issues influence consumer perception and market performance
• Incorporate regulatory considerations into market analysis and recommendations

Retail & Seasonal Strategy

• Support planning for key seasonal periods (e.g., Easter, Halloween, major retail events)
• Analyze retail performance, promotional effectiveness, and merchandising strategies
• Utilize retailer data platforms to drive insights

Qualifications

Required

• Bachelor’s degree in business, Economics, Marketing, Statistics, or a related field
• Strong analytical and problem-solving skills
• Advanced proficiency in Microsoft Excel
• Excellent written and verbal communication skills
• Strong organizational skills and ability to manage multiple priorities

Preferred

• Experience in food manufacturing or consumer packaged goods (CPG) industry
• Familiarity with supply chain operations and manufacturing environments
• Experience with data analytics tools (SQL, Tableau, Power BI, etc.)
• Knowledge of statistical modeling, forecasting techniques, and market analysis platforms

Core Competencies

• Analytical thinking and attention to detail
• Strong organizational and time management skills
• Ability to manage multiple projects and deadlines
• Effective communication and presentation skills
• Cross-functional collaboration and relationship building
• Ability to convert complex data into actionable business insights

RELOCATION IS CURRENTLY NOT BEING OFFERED FOR THIS POSITION