Marketing Operations Specialist

MeeBoss is sharing this active opportunity on behalf of the hiring company. This role focuses on making acquisition reporting, lead routing, and campaign measurement more dependable as the company scales. The specialist will own day-to-day processes connecting paid media, HubSpot, and marketing analytics, identifying data-quality problems and improving workflows to provide Marketing with a reliable view of MQL volume, source, and quality. This is a marketing operations and business-systems role, not a data-engineering role, requiring the ability to define requirements, manage operational workflows, and partner with Data and Engineering on backend implementations. Job title Marketing Operations Specialist Company MeeBoss Location Bellevue, WA (On-site) Compensation $70,000-110,000/year Why this role Marketing can reliably explain MQL generation, sources, and costs. Lead-routing and lifecycle workflows operate consistently. Duplicate, unknown, and misclassified records decrease over time. Tracking and attribution problems are identified before they materially affect budget decisions. What you will do Maintain HubSpot lead-routing, lifecycle, source, and campaign workflows. Establish and enforce UTM, source, campaign, and lifecycle-stage standards. Monitor attribution coverage and identify missing, unknown, or inconsistent sources. Maintain clear separation between employer-side and job-seeker activity. Improve lead deduplication and ensure the same result is counted only once. Reconcile campaign and MQL reporting across HubSpot, advertising platforms, GA4, AppsFlyer, and Looker. Build and maintain recurring reports for MQL volume, CPL, source coverage, routing, and lead quality. Create automated alerts for broken workflows, tracking gaps, unusual volume changes, and data-quality issues. Maintain documented definitions for MQLs, channels, conversion events, and attribution rules. Partner with Performance Marketing and BD to incorporate lead-quality feedback into reporting. Translate business and measurement requirements into clear requests for Data, Engineering, and external technical partners. Define acceptance criteria and QA implementations such as conversion events, app postbacks, offline conversions, and server-side tracking. Maintain an issue log, coordinate resolution, and confirm that fixes work as intended. Document workflows and provide straightforward guidance to Marketing, BD, and other stakeholders. What we are looking for 3 to 5 years of experience in marketing operations, growth operations, revenue operations, or marketing analytics. Hands-on experience administering HubSpot or a comparable CRM and marketing-automation platform. Strong understanding of lead routing, lifecycle stages, source attribution, UTMs, deduplication, and campaign tracking. Experience reconciling information across advertising, CRM, and analytics platforms. Familiarity with GA4 and Google Tag Manager. Strong Excel or Google Sheets skills. Ability to identify the source of a reporting discrepancy and explain it clearly. Strong project-management skills and the ability to coordinate work across Marketing, Data, Engineering, Product, and BD. Careful attention to definitions, documentation, and data quality. Bachelor's degree required. About MeeBoss MeeBoss helps job seekers and hiring teams make direct, relevant career connections. #J-18808-Ljbffr