10053 - Senior Brand Manager

Job Details Job Location: BLU National Offices – Coppell, TX 75019 Responsibilities Brand Strategy & Long-Term GrowthOwn the 3–5-year brand vision and strategy aligned to portfolio role and consumer opportunity.Lead key brand initiatives as they arise, adapting priorities to evolving business needs. Business Ownership & Performance ManagementOwn brand performance across sales, share, velocity, distribution, and profitability, partnering with Finance and RGM to optimize investments and ROI. Consumer & Market Insights LeadershipLead the consumer learning agenda and partner closely with the Consumer Insights team to translate insights into actionable growth strategies. Innovation & Portfolio ManagementLead end-to-end innovation strategy and portfolio lifecycle management, from concept to launch and optimization. Integrated Marketing, Trade & Go-To-MarketPartner closely with Trade/Shopper Marketing, Media, Revenue Growth Management (RGM), and Category Management teams to deliver fully integrated brand and customer plans. Sales & Customer PartnershipAct as a strategic brand partner to Sales and customer teams, supporting customer storytelling, sell-in, and activation. Global & Cross-Market CollaborationPartner with brand and marketing teams in other markets to scale best practices, accelerate learning, and support the growth of the Barcel business globally. People Leadership & CultureLead, coach, and develop team members while reinforcing Barcel USA’s We Value the Person culture. Qualifications Bachelor’s degree in Marketing, Business, Economics, or related field. MBA preferred. 7–10+ years of progressive experience in CPG Brand Management. Bilingual English/Spanish preferred. Additional Requirements Travel expected up to 30%, including occasional international travel. Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. We believe diversity drives innovation and success. We proudly welcome applications from individuals with disabilities, veterans, and women, and are committed to creating an environment where everyone can thrive. #J-18808-Ljbffr