Digital Strategiest 2

Job Description

Job Description

HI,

Hope you're doing well

This is Pankaj from 4P Consulting please see below job description

Job Title :: Digital Strategy 2

Location :: Birmingham, AL (Onsite)

Contract :: 3-Months

Skills and Responsibilities

Digital Strategist – Supplemental Worker

Description

·       Alabama Power is looking for an experienced digital content creator and strategist to support marketing programs through digital channel orchestration, including content development, project management and hands-on platform work.

·       We are seeking someone with the discipline to reliably create interesting and compelling B2C and B2B content on deadline, the drive to support campaigns from concept to delivery, and a keen eye to develop content and messages that drive results.

·       The successful candidate will create a variety of marketing assets – including online copy, email, blog, and social media content - to acquire new leads, educate customers, win new business, up-sell and cross-sell solutions, and earn loyalty from customers.

·       The candidate must have demonstrated success in creating professional, compelling marketing content, specifically for web and email.

Major Job Responsibilities Include:

·       Create messaging and content that will drive adoption and usage of Alabama Power’s growing number of products and services.

·       Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects.

·       Participate in content and creative development to drive user engagement, adoption and digital sales of Alabama Power products

·       Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements

·       Function as a subject matter expert on email and text communication content performance and cadences

·       Create A/B tests for digital content when deemed necessary All content and digital strategy requests related to achieving the goals of Alabama Power

Candidates with the following qualifications are encouraged to apply:

Education

·       Bachelors Degree

Experience

·       3 years of experience in content marketing, communications or related field SEO optimization across all content, including keyword targeting, interlinking and general best practices

·       Creating email templates, segments and landing pages with embedded forms in a marketing automation platforms a plus

Knowledge, Skills and Abilities

·       Strong project management skills and experience managing multiple complex deliverables under tight deadlines

·       Ability to craft messages appropriate for different media and apply them in a marketing automation platform

·       Solid track record for creating compelling messages for different verticals and target audiences

·       Familiarity with effective content distribution methods and experience using content management tools and programs

·       Excellent written and verbal communication skills, as well as presentation skills, with a deep understanding of how to create content that tells a story using words, images and video

·       Penchant for accuracy and details

Thanks and Regards

Sr. Talent Acquisition Specialist

Pankaj Mishra

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