Marketing Web & AI Mgr

Job Summary The Web & AI Marketing Manager leads the strategy, execution, and optimization of the online presence for the corporate website, Beazer.com, and related web-based initiatives. This role drives analysis, search visibility, content performance, and site enhancements to improve organic results and deliver a high-performing digital experience. Working across Marketing and with cross-functional partners, the manager develops growth-focused programs and scalable website improvements that support a seamless customer journey and align with business goals. Primary Duties & Responsibilities Develops strategy for the website and web-based tools, including related budgets, to support departmental and company objectives. Develops and executes website SEO strategy and coordinates with Marketing teams on indexing strategies for targeted search engines and keyword bidding sites. Leads the creation of authoritative content to improve organic search results. Identifies opportunities for AI to improve the customer experience and increase operational efficiency. Researches competitive positioning and technology trends to stay current on best practices and identify opportunities for digital innovation and AI integration. Owns and manages the CMS platform (Optimizely) and web-based tools, empowering business users and ensuring proper content governance. Leads cross-functional teams to deploy digital initiatives, including scalable site enhancements, martech integrations, and issue resolution, while ensuring Beazer follows digital best practices for a consumer-centric experience across Corporate and Regional efforts. Oversees website content to ensure accuracy through regular site audits (Beazer.com and aggregator sites). Leads management and optimization of divisional online location listings, including Google Business, Apple Maps, and other location-based platforms, to ensure accuracy and local discoverability. Identifies and manages partnerships with key martech vendors and evaluates how their tools can support business objectives. Ensures optimal site performance through analysis of key site metrics and infrastructure monitoring. Owns day-to-day optimization of site conversion performance, including lead generation, engagement, and progression metrics. Identifies and prioritizes friction points within the user journey and implements improvements. Owns execution of A/B and multivariate testing across site experiences, including hypothesis development, test setup, and iteration. Partners with Analytics to measure results and scale successful improvements. Education & Experience Bachelor’s degree in marketing, communications, business, or a related field. 5+ years of experience in digital marketing, website management, web strategy, or a related discipline. Experience managing SEO programs, website content, and digital performance initiatives for a consumer-facing brand. Hands‑on experience with enterprise CMS platforms; Optimizely experience strongly preferred. Experience with website analytics, reporting, and testing tools used to evaluate traffic, engagement, and conversion performance. Experience partnering with cross-functional teams and external vendors to deliver digital initiatives. Preferred experience using AI‑enabled tools or automation to improve marketing workflows, content development, or digital performance. Skills & Abilities Strong written and verbal communication skills, with the ability to turn performance data into clear recommendations. Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines. Strong cross-functional collaboration and stakeholder management skills. Analytical mindset with the ability to interpret website, SEO, conversion, and customer journey data. Ability to identify digital experience gaps, solve problems, and implement scalable solutions. Working knowledge of SEO, search visibility, content optimization, and website information architecture. Experience managing enterprise CMS platforms, preferably Optimizely, and supporting content governance. Familiarity with web analytics, reporting, tag management, and A/B testing tools. Understanding of user experience, usability, and conversion rate optimization principles for consumer-facing websites. Ability to evaluate emerging AI tools and apply them responsibly to improve marketing effectiveness and workflow efficiency. Ability to work independently, exercise sound judgment, and drive initiatives to completion. Physical Requirements The work environment for this role is primarily office-based, with most tasks completed on a computer. However, the position involves regular travel to divisions and communities, which may include air travel, site visits, industry events, off-site meetings, and field operations oversight. Travel is a core component of the role, and the individual should be comfortable working across multiple markets and transitioning between on-site and remote work. This role offers a balance between a stable office environment and the dynamic nature of field marketing leadership. #J-18808-Ljbffr Beazer Homes