Marketing & Communications Director

Job Description

Job Description

Purpose of the Job:  

The Marketing & Communications Director leads the strategy, systems, and execution of all communication and marketing efforts at Victory Church. This role is responsible for driving growth, ensuring clear and compelling messaging, and building scalable systems that support all campuses and ministries. This is not a task-based role. This role owns outcomes. 

Experience and Knowledge Required:  

5+ years of experience in marketing, communications, or related field (church or non-profit preferred) 

Proven ability to lead campaigns that drive measurable results 

Strong understanding of digital marketing (social, email, web, paid ads) 

Experience building systems and improving workflows 

Strong storytelling instincts and ability to connect messaging to action 

Proficient in relevant tools (Adobe Creative Suite, Canva, CMS platforms, email systems, etc.) 

Bachelor’s degree in marketing, communications, or related field (preferred, not required) 

Essential Functions and Responsibilities:  

Strategy & Growth  

Develop and execute a comprehensive marketing and communications strategy aligned with Victory’s mission 

Own and drive measurable growth in attendance, engagement, and participation 

Establish and track KPIs (attendance trends, first-time guests, engagement metrics, campaign performance) 

Oversee digital marketing efforts including paid ads, landing pages, and audience targeting 

Campaign Leadership  

Lead planning and execution of all major campaigns (sermon series, events, seasonal initiatives) 

Ensure campaigns are fully defined upfront (messaging, deliverables, timelines, distribution) 

Partner with Executive Team and ministry leaders to align priorities and direction 

Systems & Process  

Build and enforce communication request systems across all ministries 

Ensure all requests are complete, clear, and submitted on time 

Mitigate last-minute, incomplete, and reactive communication workflows 

Creative & Brand Direction  

Provide strategic direction for all creative output in collaboration with the Creative Team 

Ensure brand consistency across all platforms, environments, and campuses 

Drive a high standard of storytelling, design, and communication quality 

Oversee signage, environmental branding, and weekend communication touchpoints 

Content & Storytelling  

Lead the development of content that communicates life change and ministry impact 

Build systems for capturing stories across all campuses (staff + volunteer pipelines) 

Oversee social media, email, website, and livestream communication strategy 

Multi-Campus Alignment  

Ensure communication strategies and campaigns are effective and consistent across all locations 

Provide tools, templates, and training to support campus teams 

Maintain centralized clarity while enabling local execution 

Key Outcomes (What Success Looks Like)  

Increased first-time guest attendance and overall engagement 

Clear, consistent communication across all campuses and platforms 

Well-executed campaigns that drive participation in events and initiatives 

Strong digital presence that leads to real-world action (not just views) 

Efficient systems that eliminate last-minute requests and communication gaps 

High-quality storytelling that reflects life change and ministry impact 

Attributes:  

Strong ownership mindset—takes responsibility for outcomes, not just tasks 

High standard of excellence and attention to detail 

Able to lead through clarity, not control 

Comfortable enforcing systems and saying no when needed 

Collaborative and able to work across multiple teams and campuses 

Aligned with Victory Church’s mission, values, and culture 

Physical Demands:  

Sitting, standing, walking 

Driving between campuses 

Computer-based work 

Supervisory Responsibilities (if applicable):  

May oversee internal team members, contractors, or volunteers as needed