Associate Manager, Portfolio Marketing, Wearables & Apps (Hybrid)

As an Associate Manager, Portfolio Marketing, Wearable & Apps, you will define strategies for wearable devices and mobile applications that integrate seamlessly into the Smart Hospital ecosystem. Your work will influence product positioning, customer engagement, and evidence-based marketing initiatives that drive adoption and deliver measurable impact.

This is a hybrid role that requires working onsite at our office 2–3 days per week, in San Jose, CA or Portage, MI.

What You Will Do

• Develop and execute marketing strategies and annual plans for wearable devices and mobile apps aligned with Smart Hospital objectives.
• Lead value proposition development, segmentation, and positioning to maximize brand equity and commercial efficiency.
• Create and manage product launch plans, pricing strategies, and communication frameworks that support business goals.
• Analyze market trends, competitive intelligence, and customer insights to inform strategic decisions and identify growth opportunities.
• Collaborate with cross-functional teams to ensure marketing initiatives align with product development, sales enablement, and evidence generation.
• Coach and mentor team members on marketing best practices, strategic planning, and customer-centric development.
• Monitor and report on marketing effectiveness using KPIs and analytics to drive continuous improvement.
• Manage budgets, forecasts, and business case financial models to ensure resource allocation supports strategic priorities.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 6 years of professional experience, with at least 3 years of experience in marketing, product management, or portfolio strategy.
• Experience developing marketing plans, pricing strategies, and product positioning.
• Experience with digital health technologies, mobile applications, or connected devices.

Preferred Qualifications

• MBA or advanced degree in a related field.
• Experience in healthcare technology, medical devices, MedTech or SaaS environments.
• Technically savvy with engineering and/or software experience.

Salary: $115,600.00 - $245,800.00 plus bonus eligible and benefits. Individual pay is based on skills, experience, and other relevant factors.

Benefits include medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Additional benefits include a Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.

Posted On: December 10, 2025

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Product Management and Marketing

Industries: Appliances, Electrical, and Electronics Manufacturing, Industrial Machinery Manufacturing, and Medical Equipment Manufacturing