Group Sales Manager

Job Description

Job Description

AREA15 is an immersive entertainment and event destination that blends art and music in a dynamic environment. We are a hub for creativity, innovation, and unique experiences. Join us and be part of a team that thrives on imagination and passion.

 

The Group Sales Manager is responsible for building and growing AREA15's group sales business through proactive outreach, strategic partnerships, and the development of repeatable group products that drive attendance and incremental revenue across the district. This role owns organized group business outside of Private Events ? including schools, youth organizations, sports teams, social groups, associations, tour and travel groups, and corporate outings ? and is responsible for packaging AREA15 attractions, entertainment venues, food and beverage, and ticket products into sellable group offerings. This is an outbound-focused role combining revenue generation with product development.

 

RESPONSIBILITIES AND DUTIES:

• Develop and execute a proactive group sales strategy to generate incremental visitation and revenue across AREA15 attractions, experiences, F&B, and owned-and-operated venues
• Prospect, cultivate, and close group business across key segments: schools, youth organizations, sports and performance teams, university/alumni groups, corporate and employee groups, local social clubs, tour operators, travel trade partners, and celebration groups
• Build and maintain an outbound prospecting cadence through email, phone, networking, sales calls, and in-market relationship building
• Maintain an active pipeline of prospective and repeat group customers, managing opportunities from outreach through booking and post-visit follow-up
• Partner with Venue Strategy, Ticketing, Attractions, F&B, Marketing, and Operations to develop group products that are simple to sell and operationally repeatable
• Evaluate and improve existing group packages based on sales performance, demand, margin, and operational feasibility
• Serve as a key commercial driver for organized group business into Bullseye Social and Asylum Bar + Arcade, developing recurring programming (leagues, tournaments, mixers, college and industry nights) to increase utilization during lower-demand periods
• Drive group ticket revenue across AREA15 Experience Passes and eligible attractions, packaging multiple experiences into half-day, full-day, and evening itineraries
• Build group-sales distribution channels through student travel companies, tour operators, hotel partners, schools, universities, sports organizations, and corporate HR/employee-engagement teams
• Represent AREA15 at relevant sales opportunities, community events, and industry networking functions
• Own group sales revenue targets and report on key metrics including group revenue, attendance, average revenue per guest, new vs. repeat business, and package profitability
• Maintain accurate pipeline and booking data and provide forecasting to commercial leadership
• Partner with Private Event Sales to route leads appropriately, keeping Group Sales focused on standardized, repeatable products while highly customized events transition to Private Events
• Collaborate with Marketing on sales collateral and audience-specific campaigns, and with Operations to ensure packages are operationally executable
• Respond to time-sensitive matters promptly and effectively
• Demonstrate AREA15's ART! service standards in all guest and partner interactions
• Demonstrated ability to effectively use AI-enabled tools and technology to improve productivity, efficiency, and decision-making.
• Demonstrate ART! (AREA15's service standards) in every guest interaction.
• Adhere to department and company policies and procedures.
• Maintain a professional, polished appearance in line with AREA15 standards.
• Work various shifts, including nights, weekends, and holidays.
• Perform other work-related duties as assigned.