Product Marketing Manager

Overview Amerlux, a leader in architectural lighting, designs and manufacturing of innovative interior and exterior lighting solutions for commercial, retail and supermarket sectors is looking for a Product Marketing Manager to join our team in our Oakland NJ facility. This position requires being on-site five days per week. The Product Marketing Manager will be responsible for developing and executing comprehensive go-to-market strategies for new product introductions (NPI), ensuring that Amerlux’s innovative lighting solutions are effectively positioned, communicated, and adopted across all sales channels. The Product Marketing Manager will work closely with Product Management, Engineering, Sales, Marketing, and Operations to translate product innovation into compelling value propositions, successful product launches, and measurable revenue growth. The ideal candidate combines strong product marketing experience, excellent project management skills, commercial awareness, and the ability to drive cross-functional execution. Key Responsibilities 1. New Product Introductions (NPI) and Launch Management — 35% Lead the development and execution of comprehensive new product launch plans for Amerlux’s architectural lighting portfolio. Establish a structured NPI launch process with clear milestones, deliverables, accountability, and timelines. Partner with Product Management and Engineering to understand product features, applications, differentiation, and competitive advantages. Develop launch strategies that address target markets, customer segments, sales channels, positioning, and promotional activities. Coordinate launch readiness across Sales, Marketing, Product Management, Customer Service, and Operations. Ensure all product launch materials are completed, approved, and distributed before product availability. Organize internal product launch meetings, sales training sessions, and external launch communications. Manage launch schedules and monitor progress against agreed milestones. Conduct post-launch evaluations to assess product adoption, customer feedback, and commercial performance. 2. Product Positioning and Go-to-Market Strategy — 20% Develop compelling product positioning, messaging, and value propositions for new and existing products. Translate technical product specifications into customer-focused benefits that resonate with architects, lighting designers, engineers, contractors, distributors, and end users. Identify target applications, vertical markets, and customer segments for new product introductions. Collaborate with Sales leadership to establish go-to-market strategies supporting commercial agents and national account initiatives. Develop competitive comparisons and differentiation strategies to position Amerlux effectively in the architectural lighting market. Partner with Product Management to evaluate market trends, customer requirements, and competitive product offerings. Support opportunities to integrate Amerlux lighting solutions with Delta technologies, including controls, smart lighting, and connected building solutions. 3. Sales Enablement and Channel Support — 20% Develop product launch toolkits for Amerlux’s independent sales agencies, direct sales organization, and national account teams. Create sales presentations, product application guides, competitive comparisons, objection-handling resources, and customer-facing product materials. Coordinate product training for Regional Sales Managers, independent sales representatives, and customer-facing personnel. Ensure the sales organization understands product benefits, target applications, competitive positioning, and sales opportunities. Partner with Regional Sales Managers to identify opportunities for new product adoption within key agencies and territories. Support product presentations, customer meetings, roadshows, trade shows, and industry events. Develop targeted campaigns to drive early product specification and adoption among architects, lighting designers, and key accounts. Gather feedback from the sales organization to identify product improvements, market opportunities, and additional training needs. 4. Marketing Content and Product Communications — 15% Collaborate with the Marketing Content & Project Manager and creative resources to develop and deliver product launch materials. Oversee the product messaging and commercial accuracy of brochures, product videos, website content, digital campaigns, and sales presentations. Develop product launch announcements and communications for internal teams, agencies, distributors, and customers. Ensure new products are properly represented across Amerlux’s website, digital platforms, and marketing channels. Coordinate with Product Management to ensure technical information, product specifications, and application materials are accurate and consistent. Support product-focused email campaigns, digital marketing initiatives, and industry publications. Maintain consistent product messaging and brand positioning across all customer touchpoints. 5. Product Launch Performance and Continuous Improvement — 10% Establish and track key performance indicators for new product introductions. Monitor sales performance, quotation activity, specification opportunities, and product adoption following launch. Collaborate with Sales Operations to develop product launch reporting and dashboards. Evaluate the effectiveness of product launch campaigns, sales training, and marketing investments. Identify barriers to product adoption and recommend corrective actions. Conduct post-launch reviews at 30, 60, and 90 days to assess performance and identify improvement opportunities. Provide regular updates to Sales and Marketing leadership regarding launch execution, performance, and market feedback. Qualifications Bachelor’s degree in marketing, Communications, Business, or a related field preferred. Demonstrated experience in content marketing and marketing project management, including digital and print production, editorial calendars, and employee supervision. Hands-on website content management experience is required, along with strong writing, editing, organizational, and communication skills. Strong writing, editing, communication, organizational, and project management skills. Hands-on experience with website content management systems and working knowledge of website analytics and SEO fundamentals. Demonstrated ability to translate technical product information into clear customer-focused marketing communications. Experience partnering with Sales and Product Management organizations in a B2B environment. Ability to manage competing priorities, establish deadlines, and hold internal and external resources accountable for deliverables. Experience with trade shows, events, print production, and outside creative partners preferred. Experience within architectural lighting, electrical products, building technologies, construction products, or another specification-driven industry is highly desirable. The salary range for this position is between $80,000 and $100,000 annually, based on prior skills and experiences. Amerlux provides a benefit platform that including health, dental, vision, prescription drug insurance, 401k with match, life, AD&D, short term disability, vacation, sick and holidays. #J-18808-Ljbffr