Director of Marketing & Brand Strategy

Job Description

Job Description

Join a Legacy of Sweet InnovationSince 1939, Sconza Chocolates has been creating confections that bring people together. As a fourth-generation, family-owned company, we combine 87 years of craftsmanship and industry experience with an entrepreneurial spirit and a passion for innovation.Sconza is one of the country's leading private-label confectionery manufacturers, trusted by major retailers and customers nationwide. We are also investing in our own brands, new products, digital capabilities, and people as we enter an exciting new chapter of growth.We are looking for a Director of Marketing & Brand Strategy to help lead that next chapter.The OpportunityReporting directly to the President & CEO, the Director of Marketing & Brand Strategy will own Sconza's marketing and brand strategy and play a significant role in shaping the company's future.This is a senior, highly visible, hands-on leadership position for a marketer who understands that great marketing isn't simply about creating beautiful campaigns - it is about building brands, creating demand, supporting customers, and driving profitable growth.The Director will have ownership of:Marketing strategy and annual marketing plansBrand strategy and positioningPackaging and brand presentationMarketing budget and ROIAgency and creative partner relationshipsDigital marketing, e-commerce, social media, and contentMarketing analytics and performance measurementThe role will also have significant influence on product development and innovation, including consumer insights, product positioning, naming, packaging, go-to-market strategy, and commercialization.The Director will work closely with the Sales Leader to identify growth opportunities, strengthen customer relationships, develop compelling customer programs, and translate market insights into commercial opportunities.This is an opportunity to make a visible impact on an established American company while helping shape what the next generation of Sconza looks like.What You'll DoBuild the Marketing StrategyDevelop and lead an integrated marketing strategy that supports Sconza's growth objectives across consumer, retail, e-commerce, wholesale, private-label, and contract manufacturing businesses.Build the BrandStrengthen Sconza's brand positioning, identity, voice, storytelling, packaging, and consumer experience across every important touchpoint.Drive InnovationPartner closely with Product Development, Sales, Operations, and executive leadership to identify opportunities, bring consumer insights into innovation, and develop compelling go-to-market strategies for new products.Partner With SalesWork as a strategic partner to the Sales Leader to generate demand, support customer acquisition, and identify new commercial opportunities.Lead Digital & ContentOwn the strategy and performance of Sconza's websites, e-commerce, social media, email, content, and other digital channels. Establish meaningful KPIs and continuously improve performance.Measure What MattersDevelop a disciplined approach to marketing analytics and ROI. Use data, consumer insights, and market intelligence to make better decisions and focus resources on the opportunities with the greatest potential.Lead the FunctionOwn the marketing budget, manage agency and creative relationships, lead the marketing team, establish priorities, and create a culture of creativity, accountability, collaboration, and measurable results.What We're Looking ForWe're looking for a commercially minded marketing leader who combines strategic vision with exceptional execution.You are likely someone who:Has 10 - 15 years of progressive marketing experience, including meaningful leadership responsibility.Has experience in CPG, food, beverage, confectionery, or another consumer-focused industry.Has successfully built brands and executed multi-channel marketing strategies.Understands consumer behavior and knows how to turn insights into action.Has experience with product launches, packaging, go-to-market strategy, digital marketing, and e-commerce.Is a detailed manager of budgets, agencies, analytics, and marketing technology.Is highly analytical but equally creative.Writes and communicates exceptionally well.Can move comfortably between high-level strategy and hands-on execution.Builds strong relationships across Sales, Product Development, Operations, and executive leadership.Is entrepreneurial, curious, accountable, and energized by the opportunity to build something meaningful.Most importantly, you understand that marketing is a business function - not simply a communications function.What Success Looks LikeWithin the first 12 months, you will have:Established a clear and measurable marketing and brand strategy.Strengthened Sconza's brand positioning and market presence.Created a disciplined framework for measuring marketing performance and ROI.Improved the effectiveness of digital, e-commerce, social, and content marketing.Built a strong strategic partnership with Sales.Become a trusted voice in product development and innovation.Established a repeatable go-to-market process for new products.Identified and executed meaningful opportunities to generate incremental revenue and strengthen brand equity.Built a high-performing marketing function capable of supporting Sconza's next stage of growth.Compensation & BenefitsBase Salary: $170,000 - $195,000 annuallyThis position is eligible for an annual performance-based incentive with a target opportunity of 15% of base salary.Sconza offers a competitive benefits program including:Full medical and dental coverage401(k) with company match and discretionary company contribution100% immediate vestingVacation11 paid holidays per yearWhy Sconza?At Sconza, your work won't disappear into layers of corporate bureaucracy.You'll work directly with the President & CEO and alongside leaders across Sales, Product Development, Operations, and Finance. You'll see your ideas become products, packaging, customer programs, digital experiences, and brands that reach consumers across the country.You'll have the opportunity to join an established, successful family-owned company - and help determine what its next 87 years look like. If you're a strategic marketer who wants to build brands, influence innovation, create growth, and leave your mark on an American confectionery company, we'd like to hear from you.