Senior Manager, Product Marketing

Senior Manager, Product Marketing Reporting to the Greenway Health Marketing leader, the Senior Manager of Product Marketing will be an inspirational leader of the product marketing team and own strategy for key components of Greenway Health’s products and services. The candidate for this role will have direct responsibility for managing the Product Marketing Managers on the Product Marketing team. Acting as a mentor and coach for the Product Marketing team, the Senior Manager will create an environment of teamwork, performance excellence, and continuous improvement for Greenway’s messaging strategy in the market. This position will have broad responsibility for the strategic development of demand generation, brand perception, and awareness of go-to-market activities across the full range of campaigns and promotional programs. The Senior Manager will also be responsible for managing innovation in product positioning and product launch commercialization, applying market intelligence, leading collateral development, and contributing to sales enablement to maximize sales success for the entirety of the Greenway product portfolio. The Senior Manager will ideate, execute and project manage the product marketing strategy to support success in demand generation and client retention for all products in the Greenway portfolio. The Senior Manager serves as a subject matter expert relative to the sales positioning of each product, working cross-functionally to provide thought leadership and strategic direction on integrated campaign planning with Marketing Communications, Events Marketing, Creative Direction, and Marketing Operations leaders. The successful candidate will have strong leadership, communication, and organizational skills, combined with the capacity to both think and do. Essential Duties and Responsibilities Lead product marketing, messaging, and campaign efforts for a full portfolio of software products and enhancements, including go-to-market and demand-generation strategy development. Report on GTM campaign metrics and continuously optimize results. Manage and direct the Product Marketing Managers, providing support, leadership, and developmental opportunities. Develop and manage rollout of marketing materials. Identify market-facing positioning of key benefits and value propositions to educate internal sales teams and create positive market perception. Lead development of print and interactive collateral, sales tools, thought leadership, and competitive messaging. Provide subject matter expertise for RFPs, pursuit marketing efforts, industry publications, and internal sales training materials. Partner with and support the sales organization in effective selling and customer engagement. Drive product launch planning and activation across marketing and client-facing teams. Provide expertise on competitive aspects of our software solutions, partnering with Market and Competitive Intelligence teams. Education and Experience High School Diploma or GED. Bachelor’s Degree in Business Management, Marketing or related field, or equivalent experience. Minimum of seven (7) years of marketing experience in a corporate environment. Solid team leadership experience. Minimum of five (5) years of healthcare experience, or another related field. Skills, Knowledge, and Abilities Experience building and managing marketing strategy including customer segmentation, value propositions, key messaging, product positioning, and client-centric story development. Excellent leadership and employee development skills. Experience developing and managing marketing strategies across the product life cycle. Experience creating and managing integrated marketing campaigns. Ability to translate product and feature capabilities into value‑centric messages for multiple channels. Ability to communicate product information concisely for sales teams. Ability to engage and interact with senior leaders in sales, product development, client service, and support. Proven experience leading across a complete marketing mix with measurable performance results. Effective communication, presentation, and writing skills. Mastery of Microsoft Office (Word, Excel, PowerPoint). Ability to thrive in a fast‑paced, ever‑changing environment. Strong work ethic and can‑do attitude, ability to work independently. High emotional intelligence. Experience managing third‑party vendor relationships. Proven ability to collaborate with multiple stakeholder groups with competing priorities. Confidence and poise when presenting to executive leadership. Results‑oriented and data‑driven personality. Work Environment and Physical Demands Primarily a sedentary role requiring sitting for most of the workday. Requires regular typing on a keyboard and prolonged computer screen use. Requires clear listening and speaking to customers and associates. Benefits Competitive pay and incentive plan. Medical, dental and vision benefits. Matching 401(k) plan. Open paid time‑off programs. Education reimbursement. Growth potential for your career. Corporate discounts. Disclaimer Greenway Health, LLC is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, gender, national origin, sexual orientation, disability, or veteran status. Location and Remote Work This position is primarily remote. If you reside within a 26‑mile radius of our corporate office at 4301 Boy Scout Blvd, Tampa, FL 33607, you will be required to work in a hybrid capacity, working on‑site part of the week and remotely the remainder. Pay Transparency Recipients of a pay transparency request from a resident of a state that requires pay transparency should email View email address on click.appcast.io to receive compensation and benefits information for this role. Please include the Job ID in the email subject line. #J-18808-Ljbffr Hirebridge