HR Generalist

Building and scaling demand generation across multiple channels, the full-time Senior B2B Marketing Generalist will create integrated marketing campaigns, partner with cross-functional teams, and drive enterprise pipeline growth in a remote role based in India. Key responsibilities Develop integrated B2B marketing campaigns from strategy and messaging to execution and measurement across priority industries Execute programs including ABM, content, webinars, and product launches, selecting the appropriate channels for each initiative Collaborate with sales and marketing teams to ensure consistent messaging and to optimize campaign performance based on data analysis Required qualifications 5 to 7 years of experience in B2B demand generation at a high-growth technology company Proven ability to build and scale marketing programs that generate measurable enterprise pipeline Strong organizational skills with the ability to prioritize and move quickly in a dynamic environment Demonstrated commitment to excellence in quality, clarity, and impact of marketing efforts Curiosity about AI and a strong understanding of the technology ecosystem