Marketing Operations Specialist, Principal

Marketing Communications Principal

The Communication Governance team is responsible for developing and deploying member-facing and B2B communications that are regulated and/or operational. This team also works cross-functionally to ensure all member-facing communications are compliant, on-brand, and support a quality member experience. The Marketing Communications Principal will report to the Sr. Manager, Communication Governance. In this role you will collaborate with a team of communicators dedicated to driving key client satisfaction and retention of Blue Shield members located throughout California.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

In this role, you will:

• Lead strategy and execution for member communications required by health plan regulatory and legislative mandates
• Assess B2B impacts of mandates and provide strategic communication guidance to Sales and Account Management teams
• Interpret emerging requirements and determine communication implications across lines of business
• Serve as a recognized subject matter expert, influencing enterprise strategy and advancing best practices across the organization
• Translate complex regulatory requirements into scalable communication frameworks and implementation plans
• Influence enterprise decisions by identifying communication risks, dependencies, and stakeholder impacts
• Drive continuous improvement through process optimization, operational efficiencies, and governance enhancements
• Provide leadership with actionable reporting and recommendations related to regulatory change, communication impacts, and enterprise readiness
• Manage the end-to-end execution of print communications, partnering with internal stakeholders and external vendors to ensure timely, accurate, and compliant delivery
• Collaborate with digital communication teams and channel owners to develop, coordinate, and deploy compliant communications across email, web, portal, and other digital platforms
• Advance a digital-first communication strategy by identifying opportunities to modernize communication delivery, improve stakeholder experience, and increase adoption of digital channels while meeting regulatory requirements

Qualifications

Your Knowledge and Experience:

• Requires a bachelor's degree or equivalent experience
• Requires at least 10 years of experience in communications, healthcare, regulatory affairs, or a related field
• Requires experience in interpreting complex regulatory requirements and translating them into member and B2B facing communications
• Requires strong understanding of health plan operations, regulatory requirements, and communication compliance standards
• Proven ability to influence stakeholders and drive alignment without direct authority
• Exceptional written, verbal, and executive communications skills
• Exceptional project management and organizational skills with the ability to manage multiple priorities simultaneously
• Demonstrated ability to work independently and drive outcomes with minimal supervision
• Preferred qualifications:
• Master's degree in Business Administration, Public Health, Healthcare Administration, Law (JD), or a related field
• Experience with a managed care organization, health plan, healthcare payer, or regulatory environment
• Knowledge of Commercial, Medicare, and Medi-Cal communication requirements
• Experience supporting communication requirements of federal and state healthcare mandates and regulatory changes
• Familiarity with DMHC, CMS, DHCS, and other healthcare regulatory agencies
• Knowledge of communication governance, approval workflows, and operational communication processes
• Familiarity with AI and automation concepts, and how they are transforming business processes

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

About Us

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.