Social Media Manager

Sightline Media Group (a leading publisher in defense, government, and technology news) and Sunset Publishing (a preeminent voice in Western lifestyle) are seeking a creative, strategic, and data-driven Social Media Manager to lead and elevate their combined social presence across all major platforms. The ideal candidate possesses a strong understanding of the digital media landscape, a proven track record of building and engaging diverse online communities, and expertise in business and technology news. This role is crucial for executing a cohesive, multi-platform content strategy that drives brand awareness, audience growth, engagement, and loyalty for both distinct media brands. Key Responsibilities Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group’s and Sunset Publishing’s distinct editorial and business objectives. Manage and grow all official social media accounts across major platforms, including X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging channels. Develop and maintain a robust content calendar to ensure consistent, timely, and strategic posting across all accounts. Manage paid social media campaigns, including audience targeting, execution, optimization, and budget stewardship, as needed. Content Production & Distribution Source, produce, edit, and distribute compelling, platform-specific content—including text, images, short-form video, audiograms, and infographics— that translates complex topics (defense, technology, business) into accessible and engaging formats. Collaborate closely with editorial, video, marketing, and product teams to amplify priority stories, investigative projects, and company initiatives. Partner with Sightline’s sister media brands to co-create, coordinate, and cross-distribute content, maximizing reach and impact across multiple publisher networks. Analytics & Community Track and analyze social media performance metrics to identify key trends, measure ROI, optimize content, and inform future strategic planning. Monitor social channels for breaking news, trending conversations, competitive activity, and audience feedback. Respond promptly and professionally to foster a healthy online community. Stay current on emerging social media trends, formats, tools, and best practices to ensure both brands remain at the forefront of digital innovation. Identify and engage with key opinion leaders, influencers, and industry analysts in the relevant business, defense, and technology sectors to expand credibility and audience reach. Required Qualifications & Skills Education & Experience Bachelor’s degree in Communications, Marketing, Journalism, or a related field. 3–5 years of professional social media management experience, preferably within a news organization or complex business/tech-focused media environment. Demonstrated success in implementing strategies that result in measurable growth and high engagement rates across multiple social platforms. Technical & Creative Proficiency Exceptional writing, editing, and communication skills, with a strong command of grammar, tone, and the ability to adapt voice for platform-specific audiences. Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, CrowdTangle, native platform analytics). Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) and graphic design tools (e.g., Canva, Adobe Photoshop) is strongly preferred. Organizational & Sector Knowledge Strong understanding of the business, technology, and/or defense sectors, with the ability to translate complex topics into engaging, social-friendly formats. Proven ability to thrive in a fast-paced, deadline-driven newsroom environment and efficiently manage multiple projects and competing priorities simultaneously. In compliance with Washington, D.C. pay transparency law, the salary range for this role is $80,000–$100,000 annually. This range reflects the minimum and maximum base compensation the company reasonably expects to pay at the time of posting and may vary based on experience, skills, and qualifications. Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Sightline Media Group’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #J-18808-Ljbffr